I’ve never had this much fun reading the alphabet since I was a kid and finally conquered the L, M, N, O stretch of my ABCs. But this video is way cooler — the letters actually animates itself to represent a word it begins with. It’s so goddamn clever.
Oh, wretched, impoverished shopkeepers of the developing world! If only you could put down your weary, paint-splattered arm and stop making handcrafted signs for your stores. If only you had the brilliant Swiss diamond-light of Helvetica. Enter your minimalist paradise.
Enlarged fonts have saved the arses of many a panicked student at three in the morning. But besides padding essays, what can a bigger font do for you? Crank it up to the billions and you can reach the moon.
I normally bristle at personality quizzes for their asinine generalisations and overall lameness. But I have to respect the creativity of this video test that Fast Company discovered. Helvetica nerds, this is for you.
