newVideoPlayer( {"type":"video","player":"http://www.youtube.com/v/2F9O8YV_36Q&hl=en&fs=1&fmt=22","customParams":[] ,"width":570,"height":412,"ratio":0.824,"flashData":"","embedName":null,"objectId":null,"noEmbed":false,"source":"youtube"} );

Genius: a cup sleeve that expands via endothermic reaction when the cup is filled with hot liquid, insulating your hot coffee and keeping your hand from getting roasted. Utterly horrifying: the end of this video.