Hasbro Reinvents The Viewmaster With An iPhone, Augmented Reality

Take one look at the new “My3D” from Hasbro and tell me that’s not just a simple stereoscopic imager with a slot for an iPhone at the end – it’s a Viewmaster with apps and augmented reality!


August 26, 2010
Gaming

Digital Mapping Reveals Monopoly’s ‘Go’ Square Is By London Eye

Before Nintendo-branded Monopoly sets came out, everyone used to play the same set that’s been around for 75 years now, featuring famous London locations. If you’ve ever wondered where the “Go” is “located”, mapping firm Ordnance Survey has the answer.


June 30, 2010
Software

Foursquare’s Monopoly App Might Actually Make The Service Fun

I can see the potential with Foursquare, don’t get me wrong – but I do think at the moment it’s missing a few vital ingredients. One of them being, err, “fun” – but this Monopoly tie-in could be just the trick.


February 17, 2010

Battle Ops Bumblebee Is Bipolar

Hasbro’s flagship Transformer this year is a giant bi-polar Bumblebee, with two modes – Battle and Guardian – that have different personalities. Fair enough. But can somebody explain the samurai Transformer that turns into a tank?


My Little Pony Will F*cking Cut You With A Lightsabre

“See this lightsabre? Yeah that’s right. Dog here has my back too.”


Enough Stars Wars Toys To Drive Even The Spouse To Divorce

The Star Wars universe is basically infinite, but out of thousands of stories, the original trilogy is still the heart. So I’m really excited Hasbro’s 2010 toys focus on Empire for its 30th anniversary, down to vintage figure packaging.


February 15, 2010

“Just Make Sure You Don’t Touch The Sid-” *ZAP*

Well, that was a gimme.


Shouting “I AM IRON MAN” Sounds Far More Credible In This Helmet

The new Iron Man helmet is too cool: It opens and closes slowly, just like in the movie, lights up, and JARVIS talks to you.


Poke Two Jedi’s Eyes Out With General Grievous’s Spinny Light Sabre

There’s a badass scene in the Clone Wars cartoon where General Grievous cuts down six Jedi, by himself, using some insane spinning sabre techniques. This twirling dual-bladed Grievous light sabre will let you do that to your friends.


This Incredibly Massive AT-AT Walker Holds 20 Figures

This 0.6m tall AT-AT Walker is very possibly the most ridiculous boys’ dollhouse ever constructed. It is goddamn enormous. It holds over 20 figures; Luke Skywalker even dangles between its legs. You have to see this thing up close: