hasbro

Hasbro's FanArt Collaboration Is Now More Than Meets The Eye

Hasbro’s expanded its officially sanctioned fan 3D model printing setup to include a bevy of additional brands, including Transformers and Monopoly. You know, for all that derivative Rich Uncle Pennybags art you’ve been hiding from their lawyers.


Hasbro Won't Mind If You Design (And Sell) Your Own 3D-Printed Toys

The advent of online file sharing made it easy for anyone to copy and distribute media for free, and many feel — and fear — that 3D printing will eventually do the same for physical products. So it’s surprisingly refreshing to hear that a corporation like Hasbro has decided to embrace 3D printing, and will work with Shapeways to allow fans to design and sell their own toys based on the company’s properties.


The Best Of Toy Fair 2014

Imagine walking into the world’s biggest toy store except that everything you see is completely brand new — and you can’t buy any of it just yet. That’s exactly what covering Toy Fair — the toy industry’s annual trade show — is like. It’s a tantalising glimpse into what kids will be begging their parents for over the upcoming year, and we’ve sifted through all the hoopla to bring you the best of the best.


The DohVinci Is The First Handheld 3D Play-Doh Printer For Kids

The 3Doodler was the first handheld 3D printer to hit the market, but its use of heating elements and hot plastic meant that it couldn’t be used by kids — arguably one of its main demographics — without parental supervision. So Hasbro has come up with a much safer alternative called the DohVinci that uses a new kind of Play-Doh that hardens overnight.


Simon Now Caters To The Swipe Generation

Before Flappy Bird, Candy Crush and other electronic obsessions occupied our free time, there was Simon. The simple game had players trying to perfectly recreate an ever-growing sequence of flashing colours by pressing a set of four buttons. It was simple, it was frustrating, and now it’s even harder as Hasbro is adding swipe gestures into the mix.


Scrabble's New Electronic Score Tracker Will Save Competitive Families

Realising the toll that Scrabble has taken on families when it comes to accurately keeping track of the score, Hasbro is introducing an updated version of the game that among other improvements, now includes an electronic score tracker. So no longer will your mum or dad’s questionable maths affect the outcome of a game.


GI Joe Has Been Fighting The War On Cobra For Half A Century Now

GI Joe fans are celebrating the 50th anniversary of the world’s first action figure’s debut this month. Over those five decades, the GI Joe brand has seen wild swings in its popularity — a barometer of the public’s regard for the US military — and undergone numerous design evolutions.


My Monopoly Lets You Name Your Own Properties On A Custom Board

Boardwalk, Park Place, and even Marvin Gardens are all iconic properties on the world’s most popular board game. But what if you wanted to play a game of Monopoly with locales you were actually familiar with? A simple Sharpie is one solution, but so is Hasbro’s My Monopoly game. It lets you create a custom board online — with graphics and properties of your choosing — that’s then delivered right to your door.


A Projector Camera That Adds Wacky Animations Can't Just Be For Kids

Photography is a lovely hobby for adults who’ve developed the requisite patience to wait for the perfect shot. But for kids? Not so much. They demand more instant gratification, so Hasbro has created the Showcam, a digital camera targeted at kids that lets them add effects and hilarious animations to photos, and even project them on a wall for all to see.


The Best Thing Angry Birds Ever Did Has Very Little To Do With Angry Birds

When you were a kid, you probably played with action figures or something like them. They were awesome. You also played video games, which were similarly awesome. Now they’re being brought together in a way that against all odds, isn’t horrible and schticky. It actually makes a load of sense.


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