Some people celebrate anniversaries with food, or a little dancing, but Business University Turiba in Latvia decided to have a little fun with a Gizmodo favorite: the ol’ Mento in the Coke reaction. For the school’s 15th anniversary, the students set out the break the previous world record for this category, which was held by 1,499 Belgian students in the town of Leuven. Last Thursday, they succeeded, and the contents of 1,911 bottles of Coke were sprayed violently upward, and into history.
newVideoPlayer("guinessad2_gawker.flv", 475, 286); This new Guinness ad, airing for the first time tonight in the UK and shot over the course of a week in a village in Argentina, features a sweet Rube Goldberg contraption made out of everything from dominoes to old cars to flaming bales of hay. Apparently sequences of it were shot upwards of 15 times, so it probably wasn’t a true Rube Goldberg contraption from start to finish, but that doesn’t make it any less cool. It was directed by Nicolai Fuglsig, the brains behind Sony’s iconic “bouncing balls” Bravia ad. Dude sure knows how to make a commercial, no? [Telegraph via Boing Boing]
Right now it’s a bit hot for one of these, but we salute Lady Linoleum, who made this Darth Vader helmet out of eight Guinness cans and some black wool. [Monster Crochet via Craftzine]
