Apparently the sight of Susan Sarandon was too much for the final two contestants in the Netflix Movie Watching World Championship in NYC. After a record-breaking 57 movies or 123 hours and 10 minutes of nearly constant entertainment, Suresh Joachim (as predicted) and Claudia Wavra walked away with the coveted Popcorn Bowl Trophy during the movie Thelma and Louise. Although, I am surprised they didn't break down and run into traffic when Richard Simmons made an appearance. [Geeksugar]

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At 96.73 feet (29.485 meters) this Lego tower built in the Rathaus Platz in Vienna has broken the world record for the tallest Lego construction in the world. It took nearly 460,000 bricks and it was built over four days. The views from the top are quite stunning.

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For those of you who love to let your mobile phones ring incessantly, never bothering to pick it up or let it go to voicemail, here's the world's longest mobile phone ringtone. The ringtone, supplied by Japanese company Dwango, lasts 61 minutes and 40 seconds and will be submitted for inclusion in the Guinness Book of Records. [PlusD via Textually]

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Today in a glass-walled room in New York's Time Square, Netflix gathered six of the world's brightest talents in the field of sitting on arse and watching movies. The goal was to break the current Guinness continuous-movie-watching world record of 120 hours 23 minutes. They can eat, drink and stretch as long as they don't take their eyes off the screen, and there's a 10-min potty break between features, but other than that, it's about staying alert. Make no mistake. In spite of their matching Netflix bowling jackets, this ain't no relay race. These people out to crush each other—CRUSH!—by staring at a large plasma screen the longest. Here's how it looks on Day One:

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From the world's tallest skyscraper to the world's highest popping toaster, it seems like a day rarely goes by without news of some sort of record being broken. As far as consumer gadgets are concerned, everyone claims to have the biggest, smallest or the fastest product on the market—but just because it's in the press release doesn't make it true. Not so with the following 10 gadgets—these are sure-fire record breakers. Although, in some cases, you will require record amounts of cash to get your hands on one.

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Sure it's an ad, but taking over your office building's lighting system en masse with an army of thirsty friends as an homage to every Irishman's favourite stout is a pretty refreshing dream while you're pinned inside your cubicle. Now if we could just do this with a massive INSTEON installation--then we'd be set. Check out the flashmob-inspired ad after the jump. Now I'm thirsty and it's barely even noon.

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Mazel tov, Mozilla, for claiming the Guinness world record for most downloaded software in a 24-hour period after 8 million of your minions snagged Firefox 3 on launch day. It's not that big of a feat considering you took the record from absolutely no one, but you sure set the bar pretty high for anyone planning on breaking it. [Firefox via Reuters]

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You know how sometimes your toast doesn't quite pop out of the toaster fully? And because your judgment is a little impaired that early in the morning, you decide to jam a fork in there to dig it out only to be electrocuted and rushed to the hospital? Sure, we have all been there. However, Freddie Yauner, the dude behind "The Moaster," will not have to worry about that anytime soon because he has set the record for the "highest popping in toaster the world" according to the Guinness Book of World Records.

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Some people celebrate anniversaries with food, or a little dancing, but Business University Turiba in Latvia decided to have a little fun with a Gizmodo favorite: the ol' Mento in the Coke reaction. For the school's 15th anniversary, the students set out the break the previous world record for this category, which was held by 1,499 Belgian students in the town of Leuven. Last Thursday, they succeeded, and the contents of 1,911 bottles of Coke were sprayed violently upward, and into history.

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This new Guinness ad, airing for the first time tonight in the UK and shot over the course of a week in a village in Argentina, features a sweet Rube Goldberg contraption made out of everything from dominoes to old cars to flaming bales of hay. Apparently sequences of it were shot upwards of 15 times, so it probably wasn't a true Rube Goldberg contraption from start to finish, but that doesn't make it any less cool. It was directed by Nicolai Fuglsig, the brains behind Sony's iconic "bouncing balls" Bravia ad. Dude sure knows how to make a commercial, no? [Telegraph via Boing Boing]