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How J.C. Penney Became The Number One Search Result For Nearly Every Google Search

The NY Times has a great investigative report on how J.C. Penney became the number one search result for countless search terms on Google. Dresses, bedding, area rugs, skinny jeans, tablecloths and even grommet top curtains and more words popped J.C. Penney up as number one. Not Amazon, not Macy’s, not any of the other bigger stores but J.C. Penney. How did this happen?


August 22, 2010
Online

Google Testing Search Results That Automatically Update As You Type Each Letter

newVideoPlayer( {"type":"video","player":"http://www.youtube.com/v/Ty71OxyQKKc&hl=en&fs=1&fmt=22","customParams":[] ,"width":500,"height":400,"ratio":0.824,"flashData":"","embedName":null,"objectId":null,"noEmbed":false,"source":"youtube","wrap":true,"agegate":false} ); Google is testing a feature that puts Google Suggestions on steroids. Why? Because Google will automatically give users live, updating search results as users type each letter of their search. It’s hectic and sort of creepy. [Ousbey via TechCrunch]