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Justin Timberlake’s New Fragrance: Eau De iPod

5:30AM August 23, 2009 | Dan Nosowitz

Justin Timberlake’s “Play” cologne (rhymes with “alone,” remember) for Givenchy tries to emulate handheld gadgets with Play/Rewind/Forward touch buttons, but it’s all a trick. You can never rewind to that less-smelly, less-desperate time before you bought this stuff. More »