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Hugo Weaving Reprises Agent Smith Role From The Matrix For This Ad
It’s been almost 10 years since The Matrix Revolutions, the last film in the Wachowski brothers’ sci-fi trilogy, arrived in cinemas. While it and The Matrix Reloaded, failed to impress as much as the original movie, there was one constant that remained of a high quality — Hugo Weaving’s portrayal of the sentient AI Agent Smith. So, of course, we’re totally fine with him once again donning the glasses and earpiece, even if it’s just for a GE ad.
Monster Machines: Amazing Images Of The Sub-Microscopic World
Optical microscopes are limited by a phenomenon known as the diffraction barrier, wherein the microscope can’t differentiate two objects separated by less than half the wavelength of light used — roughly 200nm on average for the visible spectrum. But by combining powerful optics and cutting-edge rendering algorithms, GE’s new DeltaVision OMX Blaze is bringing this hidden realm’s drama to light.
Monster Machines: If A Jet Engine Can Survive GE’s Wind Tunnel, It Can Survive Anything
Even though today’s largest aeroplane engines are capable of producing more than 45,000kg of thrust, they are still susceptible to ice build-up in the sub-zero temperatures at cruising altitude. To ensure the next generation of mega-engines can withstand the worst that Old Man Winter can throw at them, GE has set up a testing centre in the coldest, most inhospitable frozen environment this side of Hoth — Winnipeg, Canada.
Monster Machines: How A Roller Coaster Will Be Converted Into An F-35 Jet Launcher
Superman: Escape from Krypton has been terrifying Six Flags Magic Mountain theme park visitors since 1997. Once the tallest roller coaster on the planet and the first to employ a linear motor system, Superman launched riders up a 126-metre vertical track at 160 KPH. Now GE is working to convert the technology behind the amusement park ride into an electric catapult capable of flinging F-35s into action.
Inspector Robot Scales 90m Tall Wind Turbines
How do you inspect a wind turbine? It’s actually a pretty tedious process that takes around four hours and involves someone standing out in a field, stopping the turbine and photographing any problems through a powerful telephoto lens. To make it infinitely easier, GE made a Spider-Man-like wall-climbing robot.




















