fundraising

Universities Stalk Your Facebook To See How They Should Hit You Up For Money

On the scale of “irritating” to “soul-boiling” telemarketers, university alumni fundraisers aren’t the worst. The way that school alumni relations offices decide which former students to contact, however, is a liiittle creepy. Universities are scouring former students’ Facebook and LinkedIn profiles to figure out who to hit up for cash, and using targets’ interests to make pitches as manipulative and persuasive as possible.