A study from the University of Illinois to be published in the next Journal of Consumer Psychology, suggests that those with “high self-brand connections (SBC) respond to negative brand information as they do personal failure – they experience a threat to their positive self-view.” Pretty deep, right? Or kinda obvious; I’ve always put it down to self-validation. That is, not wanting to feel like a dick because you bought a crap product. More »
You have to hand it to them for going ahead with prank, but is Windows fanboyism this serious? Especially since they screwed up where the blue and green should be. Stupid. More »
Fanboy. It’s simultaneously the geek equivalent of calling somebody a racist on the internet and a badge of pride, the ultimate declaration of one’s undying devotion to something. Are you a fanboy (or fangirl)? More »
Han Ziwen became the first iPad owner in mainland China today and was carried out of the Beijing Apple store on employees’ shoulders. He even made a t-shirt for the occasion: “I BUY IPAD NO 1″. More »
