I love stupid gimmicks, don’t get me wrong. But this cover is one of the worst ideas I’ve heard from a publication in awhile. Said the editor to the NYTimes: “Magazines have basically looked the same for 150 years,” Mr. Granger said. “I have been frustrated with the lack of forward movement in the magazine industry.” Maybe you should like, invest in putting premium content on your website, or in E-books sold on Amazon instead of spending six figures to design a battery small enough to fit into an magazine cover that will only last 90 days, without any major refreshing of content. They might as well have used one of those hologram stickers found in 25-cent vending machines in the 80′s.