Gizmodo Australia » deodorants

Best Use Of SMS Technology Yet (NSFW)

Jesus Diaz — Sun, 27 Sep 2009 04:55:54 +0000

What you are looking at here is a) a great ad for New Axe Day and Night, b) a semi-naked stunning blonde in transparent lingerie, c) the best use of SMS technology yet, or d) all of the above.

Click image to enlarge

It is pretty simple and absolutely brilliant: To launch a new deodorant in Uruguay, the Lowe Ginkgo agency in Montevideo created an incomplete ad. The ad showed a purrty neekeed girl in a suggestive pose. It didn’t, however, show any of her naughty bits. Instead, it came with the following text:

To complete this ad send AXE to 2345 after 9 pm.

The message would trigger a server to send a multimedia message to your phone with the rest of the ad, so you could complete the image. Absolutely genius. [Direct Daily]

AOKI Deoderising Suits Keep Sweaty Types Tolerable At The Office

Sean Fallon — Fri, 01 Aug 2008 00:00:00 +0000

You know that sweaty guy who always comes into work smelling like an armpit? Yeah, you know who I’m talking about–and if you don’t, “that guy” is probably you. Thanks to AOKI, you won’t have to tolerate the funny looks, wrinkled noses and giggle-laden whispers of your co-workers any longer. The translation is shaky, but their new line of deodorising suits claim to absorb sweat, suck out odour and provide antibacterial protection using the power of silver ions. They also run about US$370 on sale. Unfortunately, if you don’t live in Japan you will just have to continue being the smelly office outcast. [Rakuten via Crunchgear]

Armpit Televisions Promote Stinky Ads

Mark Wilson — Mon, 21 Jul 2008 16:40:00 +0000

As part of a unique promotional campaign, Right Guard has deployed “Pitvertisers”—a crew of people on the street armed with LCD televisions sewn into the deepest pits of their shirts. So the next you’re on the train and wonder who is emanating that awful advertisement, you’ll see that, oh, it’s that douchebag playing commercials with his armpits. This is the world we live in. I’m sorry if it’s a disappointment. [Ananova via Ubergizmo]

Deodolight Saves That Dark, Smelly Room of Yours

Seamus Byrne — Mon, 09 Jul 2007 22:30:00 +0000

e-Revolution wants to change the way you think about lighting—and how the area around that light, uh, smells? The Deodolight is a cupholder-sized lamp with color-changing LEDs and a built-in deodorizer, available in refillable grapefruit, forest and unscented. The transitions between colors are subtle and slow, designed to be soothing. Because of its small, handy size, you could actually find quite a few places for the Deodolight.

Recommended placements for the Deodolight include the front-seat cupholder, so you’ll look really creepy to other commuters as your face changes color, though not threatening—those gentle colors and scents should put you right to sleep. It’s not the first time e-Revolution has come out with a “soothing” product, but the Deodolight is arguably one of its more useful creations. This product is pretty much Japan-only, but you should click through to the product page anyway, if only for the adorable Google translation.

Product page [Deodolight via Technabob]