Della

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Dell Ditches Gender-Based Della Brand

9:30AM May 23, 2009 | Andi Wang

Ten days after its initial launch, Dell’s website designed specifically for women, Della, had been taken down and relaunched with a “Lifestyle” brand, void of all Della content, presumably because of all the animosity its girlie name sparked. We are geeky women, Dell, hear us roar. [Lifestyle via RegHardware]

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Della Helps Women Get Comfortable with Technology!?

10:40AM May 12, 2009 | Andi Wang

Designed with style, technology and mobility in mind, Dell’s new site, Della, caters exclusively to women—because you know, technology scares the crap out of us. Unless it’s pink, of course.

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