Deception

How Best Buy Sells Its Pricey HDTV Calibration Service: Deception

4:45AM November 4, 2008 | Matt Buchanan

Yeah, Best Buy is known for using less-than-kosher tactics to pull in extra loot, but this is pretty despicable, even for them, since it manipulates the fact that most people have heard you need to a calibrate an HDTV for the best picture. At a demo for their $US300 Geek Squad calibration service in an NC store, they have two identical HDTVs showing ESPN—one calibrated, which looks fantastic, and one that’s supposedly not, which looks like total arse. That would be because it’s showing standard def ESPN next to the “calibrated” set’s ESPN HD. But it’s even worse than that.

More »