A company called Retrevo did what they call a “Gadgetology study” to gather up information about the typical iPhone user. While it’s not exactly a flattering snapshot and the methodology behind the surveying process is a mystery, I’ll be damned if some of the details don’t hit home:

• One in three iPhone owners has texted or emailed their significant other to break up.

Yes, I’m a horrible person and have done this. I was even oh-so-sensitive and wrote “Let’s make like a city in Croatia and Split.” Suffice to say, it didn’t go over too well.

• One in four iPhone users has broken up with their partner because that person spent too much time on their mobile device.

While I can’t say that I’ve done this yet, it’s actually a persistent fear that it’ll happen to me because I’m the one who spends too much time with my phone.

• One in three iPhone owners say that, if their partner had out-of-date gadgets, it would be a turnoff.

At first I shook my head about this statistic, but then I recalled pleading with an ex that he accept a shiny, new phone as a gift because his was “so old that no one even makes apps for it.” Good God, this survey is making me feel worse and worse so I’ll refrain from commenting about this last statistic, but I’d suggest that some of the “adult material” might come in the form of MMS messages or email attachments, but I, ahem, I wouldn’t know:

• One in five iPhone owners admits to frequently watching “adult material” on their iPhones. (Twice as many as BlackBerry owners).

The rest of the results are over on the Retrevo site, take a look and then let’s talk about what horrible people we are (or how you’re a far better person than I). [Retrevo via TUAE]

Pepsi’s “Amp Up Before You Score” iPhone app is intended to help men score with women (and brag about it with their friends on Facebook or Twitter). Not surprisingly, this has created something of a PR issue.

Of course, Pepsi was quick to respond to the criticism with a truly “heartfelt” apology on twitter:

Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologise if it’s in bad taste & appreciate your feedback.

In other words “yeah, yeah…whatever”. Sexist or not, the app is absurd. Here is a dating tip that is guaranteed to work with all 24 types of women featured on the app: don’t continuously check your iPhone when out on a date. [Twitter via Current]

A Japanese mobile phone application called Hitomebo uses GPS to help you record where you spotted good looking men or women. It also helps facilitate hook-ups.

So, if one guy spots a hot girl sitting on the subway he records it. If the girl spots him and records that she thinks he’s hot then, by God, we have a match. It can also let you know if someone else is making a play for your lady. Apparently, entering in characteristics allows you to identify one another and it will send a notification to both phones to open up lines of sexy communication.

I think an app like this has some potential—if not as an ice breaker for timid nerds, perhaps as a means of determining geographic locations where there is a high density of hotness. [Hitomebo via AsiaJin via TokyoMango]

As you can see, HookupMaps lets you filter the ads by age, date, and gender with sexual orientation. There’s men for women (with examples that go from the modest “I am looking for a woman to go out with once a week” to the most honest and usual “want to learn anal sex?” to the descriptive “Curvy, Busty, Kinky, Brunette?”), women for men (”marry me in two weeks” or “I need to pay the credit card, want to help me?”–which basically mean the same thing), men for men (”Looking for Muscular Asian Bottom Men”–don’t answer that one, Jason “Asian Bottom Man” Chen), and women for women (”Erotic and exotic Beauty seeks bisexual beautiful woman for fun”–yes!).

After browsing for a few minutes, I think I’ll stick to the classics, thank you very much. And yes, with classics I really mean internet porn. [Hookupmaps (NSFW) via CNET]

According to Fox News, police detectives have “seen everything from your basic striptease to sexual acts being performed.” Our new favourite job ever? Being the evidence inspector on teen naked picture swapping cases.

“A lot more girls are aggressive,” said Ray, 18. “Some girls are crazy and they are putting themselves out there.”

And then…

Male teens are also doing it.

For instance, a central Ohio high school teen made a sexual cell phone video of himself and sent it to female classmates. One of the girls forwarded the Westerville South High School’s video to at least 30 other people.

Here’s a question for you.

Gawker Media polls require Javascript; if you’re viewing this in an RSS reader, click through to view in your Javascript-enabled web browser.

Users log on to the service, searching for love. After one minute of intense video chatting, potential Romeos and Juliets declare “I’m Wooed” or “No thanks.” When both users are smitten, a mere $1 investment per party allows for the exchange of contact info (and subsequently, STDs).

But our favourite feature has to be the optional one-word tag you can use to label your…err…exes. Just remember that your favourite two word summaries like “big boobies” and “arrogant prick” can be abbreviated to “probableprostitute” and “mayberichbutkindaold.” [nyt via dethroner]