data mining

Hospitals In The US Are Using Credit Card Data To Predict People's Health

So, this sounds creepy: Some US hospitals are identifying high-risk patients by buying loads of consumer data (i.e. credit card purchases, store loyalty programs, etc.) and plugging it into algorithms so they can step in before the customer gets sick. According to Bloomberg Businessweek, it’s currently being used by Carolinas HealthCare System, which is using that type of data to survey the health of its two million members.


New York City Is Using Data Mining To Fight Fires

Helmets? Check. Breathing tanks? Check. Hoses? Ditto. Algorithms? Yep: the New York City Fire Department is using data mining to predict which of the city’s buildings are at highest risk of catching fire. Now that’s metadata we can get behind.


Bizarre New Art Project Stalks Shaquille O'Neal For Custom 'Dunk Rig'

What if, instead of marketing to a general demographic, you marketed to a specific individual? What if, instead of waiting for a patron to commission new work, an artist simply designed it based on someone’s psychological profile? If an online ad asked for you by name, could you resist?