data mining

New York City Is Using Data Mining To Fight Fires

Helmets? Check. Breathing tanks? Check. Hoses? Ditto. Algorithms? Yep: the New York City Fire Department is using data mining to predict which of the city’s buildings are at highest risk of catching fire. Now that’s metadata we can get behind.

Bizarre New Art Project Stalks Shaquille O'Neal For Custom 'Dunk Rig'

What if, instead of marketing to a general demographic, you marketed to a specific individual? What if, instead of waiting for a patron to commission new work, an artist simply designed it based on someone’s psychological profile? If an online ad asked for you by name, could you resist?