Today is the 50th anniversary of the aluminium beer can, released by Coors in 1959. And while I was prepared to make fun of cans for a few hundred words, they’re actually sort of interesting.
You know those dumb beer apps for the iPhone, the ones that make your phone look like it’s a glass of beer that empties as you tip it? They’re a total useless gimmick, and because of that, very popular. At first, there was just the iBeer app, created by indie developer Hottrix, who had the gall to charge $US3 for such a dumb app. Then, Coors, Wilson Rothman’s favourite brewer, came along and made iPint, essentially the exact same thing but with Coors branding. And they gave it away for free. And now, of course, there’s a $US12.5 million lawsuit. Over a dumb beer app.
