commercials

Behind-The-Scenes Video Shows How 7 Scenes Are Filmed In One Take

Johnnie Walker has a pretty neat commercial on air these days that covers seven different backgrounds in just one long take. It’s a well choreographed and perfectly timed spot, a man is at a bar and starts walking. As he moves along, the scenery changes along with him to give him a wild journey until he’s back at the bar.


An Action Cam On A Spinning Car Wheel Makes For One Mesmerising Ad

An effective commercial doesn’t necessarily have to be a multi-million dollar production. Remember that Nike ad with Tiger Woods bouncing a golf ball on his club? It was supposed to be completely different until the director saw his skills on set. VW had similar luck with this ad made with nothing but an action cam attached to the spinning wheel of a driving car.


Power Wheels Perfectly Parodies McConaughey's Lincoln Ads

Video: They have been parodied ad nauseam already, but Mattel delivers what is possibly the definitive spoof of Matthew McConaughey’s Lincoln ads. Driving a pint-sized Ford F-150 pickup, this kid seems like he’s been pitching Power Wheels long before anyone paid him to pitch one. All that’s missing is that smooth southern drawl.


This Rube Goldberg Machine Is Powered By Light

Video: It’s always fun to see the chain reaction of Rube Goldberg machines and how one action can cascade into a whole bunch of things happening. This one, from an ad for Japanese technology company au, is particularly cool because it’s just powered by light and lens and optics.


Watch John Malkovich Play A Vampire In This Funny French Commercial

Video: John Malkovich is a great actor, no doubt about it. That’s why it’s not surprising to see him nail the role of a vampire in this cinematic — and quite funny — TV commercial for a French video streaming service.


The Bizarre And Controversial World Of American Late-Night Lawyer Ads

When it’s three o’clock in the morning and everything is going wrong in your life, there’s a certain kind of ad you might see on basic cable. Lawyers — usually guys — promise to battle the heartless, tight-wad insurance companies on your behalf. There’s disaster footage and stiff readings off of cue cards. The ads look like they were made in a high school computer class.


The 98-Year-Old MS Paint Prodigy In Microsoft's Super Bowl Commercial

Remember Hal Lasko, the 98-year-old semi-blind artist who makes beautiful prints using Windows 95-era Microsoft Paint? He was in Microsoft’s gorgeously sentimental commercial that aired during last Sunday’s Super Bowl, as Mashable points out. Which is great, because we love the guy and his gorgeous work.


This Incredibly Touching Ad About Whisky Is Better Than Most Movies

This moving commercial about Bell’s whisky does more in two minutes than most movies do in two hours. Give it a try. I went in expecting nothing — I mean, it’s a commercial! — and walked away gently holding my heart. It’s definitely better than any commercial that aired during the Super Bowl and probably more heartwarming than some Oscar movies.


Sony Makes Volcano Spew Eight Million Flowers In Stunning 4K Ad

If there’s one thing Sony knows how to do, it’s sell its technology with cool imagery. In past commercials the company has blasted buildings with paint, sent millions of rubber balls bouncing down a street, and even unleashed a small army of Play-Doh bunnies. But this time around, Sony’s dumping eight million flowers — three-and-a-half tons worth of petals — into a volcano and onto a small town to sell its 4K TVs in the UK.


Watch How Every Tech Commercial Is Exactly The Same

People finishing each other’s sentences. Indie rock. Video editing that’s way too fast. CollegeHumor is spot-on in its demonstration of how every tech commercial is exactly the same.