It's not because of your PS3. It's not the lossless surround sound. It's not BD-Live. It's not even picture quality... Unless you're Craig McLachlan, that is. Because if you're a perfectionist (like Craig McLachlan), you'll want to be watching your 1990s hit single Mona (with Check 1-2 for those children of the 90s) in Full HD. Otherwise, it's just a waste...

[Sony Blu-ray]

Those crazy Japan-addicts from the Pink Tentacle have grabbed the first commercial ever made by a fembot. Actroid DER-2 stars in a 15-second TV ad titled "The Woman Who Doesn't Rust", promoting an insect repellent and sunscreen spray. From afar, she looks hey-babe-how-you-doin' kind of good, but then they have to cut to a close-up and almost gave me a heart attack. Why a fembot needs sunscreen is beyond me. Lube after a few Old Fortrans, on the other side, it's a completely different story. [Pink Tentacle]

As part of a unique promotional campaign, Right Guard has deployed "Pitvertisers"—a crew of people on the street armed with LCD televisions sewn into the deepest pits of their shirts. So the next you're on the train and wonder who is emanating that awful advertisement, you'll see that, oh, it's that douchebag playing commercials with his armpits. This is the world we live in. I'm sorry if it's a disappointment. [Ananova via Ubergizmo]

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Watching the iPhone commercial yesterday, I wondered if the mellifluous tones on the iPhone 3G ad belonged to Robert Downey Jr. I emailed Apple, but they weren't interested. So, I asked around in Campfire, our virtual office, if they thought it was Tony Stark. What do you lot reckon?

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TBS has opted to not only advertise during television shows through those pesky lower third banners, but to go so far as to pause the show you are watching to do it. A particularly offensive case of interstitial marketing, needless to say, it's not going to do wonders for the network's ratings. Oh, and for the TBS marketing gurus high-fiving right now and claiming that any press is good press, we have two words for you: Michael. Jackson. [kottke via bbGadgets]

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In Sony's new "Foam City" ad, Miami becomes a soapy free-for-all when 120 million gallons of bubbles are unleashed in the streets. The world's largest foam machine was custom-built for the shoot, and pumped out over 500,000 gallons of foam per minute. The commercial is for Sony's cameras, and locals got Alpha DSLRs, Cyber-shots, and Handycams to shoot the experience. The amateur footage wasn't in the ad, but you will eventually be able to see it in an online gallery. While it follows the same urban pwnage theme of the Bravia ads—think clay bunnies and Superballs—we can't help but wonder, "Where's all the colour?" See the making-of video after the jump. [Sony]

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In a new spot for Kodak EasyShare printers, Vincent "Big Pussy" Pastore takes a cheap HP out to the docks and yells at it for conning him into buying high-priced ink, before giving it a beating-and-a-half, Office Space style. After sending the printer off to sleep with the fishes, he welcomes the new EasyShare to the family. It's a shame seeing the commercialisation of all the goombahs since the Sopranos ended, but at least this one is filmed with some dignity; if I were Paulie Walnuts, I'd be looking for whoever put me up to that terrible Denny's ad and introduce their kneecaps to my baseball bat. [Kodak]

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How the hell did this travesty happen? The wrong soap in the dishwasher? Ibiza party gone awry?

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