cologne
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How Two Hikers Turned Trees Into A New Perfume
“Wild” fragrance firm Juniper Ridge has been running a pop-up shop these last couple of months in New York City, where it’s been hosting footpath distillations of local plantlife — literally making cologne from trees and bushes — and running the occasional smell hunt, a short guide to the trees of the neighbourhood based on…
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Microsoft VP’s Side Project: Selling Money-Scented Perfume
Apparently Patrick McCarthy, a vice president of sales at Microsoft, has an odd side project: convincing people that buying his money-scented perfumes and colognes will make them feel more confident.