clothing

Scratch-N-Sniff Jeans Always Smell Minty Fresh Even If You Don't

When you find that perfect fitting pair of jeans, you don’t want to do anything to jeopardise their size and shape. If you’re among a growing demographic who refuses to wash their jeans as a result, you might want to consider Naked & Famous’ Scratch-N-Sniff jeans that actually release a fresh minty smell when scratched.


Under Armour's Clutchfit Shoes Conform To The Shape Of Your Movement

Under Armour is about to release a new line of gear coated in a sheath of sturdy plastic, designed to provide support while also flexing with the shape of your movement. “Clutchfit,” as the new tech is called, isn’t aesthetics — it’s science.


These Sleek Hangers Swap Hooks For Magnets

These sleek hangers, designed by German-Latvian agency Flow Design, look like something’s missing. Don’t worry though: they’ve simply swapped the hooks for magnets.


Canada Wants To Send Its Astronauts To Space In Computer Shirts

Wearable technology has a long way to go. Sure, a smartwatch that lets you read text messages on your wrist is neat, and a pair of glasses that take pictures is innovative (or whatever). But what about technology we can really wear? Like clothes?


A Seamless Jacket Made From A Single Piece Of Origami-Folded Fabric

Seams can be your biggest enemy when you’re trying to design a jacket that’s both lightweight and wind/waterproof. So The North Face engineered its new Fuse Uno jacket to assemble from a single piece of fabric like a complex origami model, reducing the number of seams that need to be stitched and sealed.


Photographs Switch The Role Of Parent And Child By Changing Clothes

Mum, you look ridiculous. Son, what the hell are you wearing? These type of conversations go on in every household everywhere. In a generational tug of war between style and comfort it seems like parents and children are on opposite sides. But what if they changed places? What if parents wore the outfits of their children and children wore the clothes their parents wore?


Clever New Clothes To Protect You From Germs On The Train

The news that measles might be spreading through San Francisco’s BART network not only triggered a warning from the transit authority itself, it is also a particularly alarming reminder that public transportation can be, well, disgusting. Winter’s runny noses, summer’s sweat, spring’s sneezing allergies — it doesn’t really matter the season. When you ride the bus or train, often the last thing you want to do is touch the straps or hang on. Could a new line of clothing help protect you from the germs?


Subtle Snowy Camo Pattern Helps Skiers Hide Bumpy Moguls Runs

We’ve already seen (or haven’t) the nearly invisible waterproof zippers that Columbia introduced on its sportswear designed for various Olympians competing at Sochi. But the uniforms designed specifically for the US moguls ski team have another hard-to-spot feature that could give them a small advantage in competition.


Star Wars Onesies Function As Both Classy PJs And Backup Costumes

What’s a Star Wars fan to wear when Mr Sleepy Eyes drops by for his regularly-timed evening visit? You could go commando, which I guess is kind of like channelling Boba Fett (but not really), or you could adorn yourself in one of these fashionable Star Wars-themed onesies.


The World's Fastest Speedskating Suit Has Lockheed Martin DNA

As much as the Olympics are a test of humanity’s physical capabilities, these days the events are also an opportunity for equipment makers to show off their latest technologies designed to enhance an athlete’s performance. And it’s fitting that Under Armour’s new speedskating suit — which the company claims is the fastest in the world — is called the Mach 39, since it was developed with the help of Lockheed Martin.