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21st Century Fox’s First Logo Fixes What Wasn’t Broken
The logo is a volatile instrument. It can do more harm than good if it’s introduced the wrong way, or with too much fanfare, or with too much self-congratulation (remember the Gap debacle?). Which might explain why the unveiling of 21st Century Fox’s first identity, yesterday afternoon, could’ve easily slipped under the radar.
What M&M, A&W And Other Acronyms And Initialisms Really Mean
As small businesses grow into large corporations, their identities and branding grow, evolve and often end up being a mish-mash of various names. A similar thing is done for companies named after their founders, so the folks at Mental Floss did their homework and discovered what several popular acronyms actually stand for.
A Look Inside Afghanistan’s Almost-Apple Store
Fake Apple stores are nothing new. China has a slew of them, all polished and shiny, appearing almost as if they are the genuine article at a glance. Quartz dug up some details on Afghanistan’s (fake) Apple store, and although it’s a bit more frumpy than most, it still gets the job done.
The Only Thing Apple Really Sells
A recent Wall Street Journal article posits an interesting question: Is Apple a hardware company or a software company? Does it sell iPhones or iClouds? The answer has deep implications for how analysts evaluate the company’s worth. It’s framed as an identity crisis, one with deep, dangerous implications for the most dominant consumer electronics company in the world. There is much gnashing of teeth.

























