Business

Why Ello's Plan To Stay Ad-Free Can Actually Work

I want to believe in Ello. It’s a cheeky little startup with idealistic ambitions and a haunting logo and the promise of no ads. What’s not to like? Well, a few days ago, Ello revealed its grand plan to stay ad-free, and, honestly, it sounded at first like total bullshit. But it’s not.


HP Is Splitting In Two

HP has officially announced that it’s splitting itself into two companies — one producing the consumer hardware and “new computing experience”, the other pushing out corporate technology.


Nutella Consumes 25% Of The World's Hazelnut Crop

Bad news, dudes. After unwelcome spring frost in decimated nearly a quarter of Turkey’s hazelnut crop, there is real fear that we’re now facing a Nutella shortage. That’s because the production of Nutella consumes 25 per cent of the world’s hazelnut crop. And naturally, less crop means less Nutella.


How To Choose The Right Tech For Your Business: Lifehacker's Free New Ebook

Should you let staff choose their own devices? What hardware specs matter most? How can you take advantage of the benefits mobile technology offers while minimising the security risks? Gizmodo’s colleagues over at Lifehacker have answered these questions and more in a free new ebook that you can download right here.


Yelp Now Lets You Message Your Grievances Directly To Businesses

In a move that will probably backfire instantly thanks to the always lovely denizens of the internet, Yelp is now allowing you to send messages directly to business owners. All of your questions, comments, and trolls can now directly filter into the inbox of the restaurant or plumber or day care you would like to express your appreciation or hatred toward.


Beat By Dre: The Exclusive Inside Story Of How Monster Lost The World

There’s never been anything like Beats By Dre. The bulky rainbow headphones are a gaudy staple of planes, clubs and footpaths everywhere: as mammoth, beloved and expensive as their namesake. But Dr Dre didn’t just hatch the flashy lineup from his freight train chest: The venture began as an unlikely partnership between a record-industry powerhouse and a boutique audio company best known for making expensive HDMI cables.


The Multi-Billion-Dollar Deals Transforming Tech, Visualised

Facebook’s $19 billion acquisition of WhatsApp was very, very, very, (very) large. But it’s also just the latest in a string of mega-buyouts that’s been reshaping the tech landscape over the last three years or so. We thought we’d try to put all these billion-dollar acquisitions into perspective.


IBM's Watson Is Now The Size Of Three Pizza Boxes -- It's Also A Billionaire

IBM just put the pedal to the metal on Watson’s crawl towards relevance. The company just announced a $US1 billion investment, giving the supercomputer its own business division as well as an office in New York City’s Astor Place.


Apple Is Now A More Valuable Brand Than Coca-Cola

In what could be seen as a defining moment for tech, Apple has surpassed Coca-Cola to become the most valuable brand on the planet.


Military Scientists Use Yelp And Digg To Test Viral Marketing Skills

In the age of Reddit and BuzzFeed, it seems like everybody wants to know the secret to making things go viral. Even the military wants to know how to make things go viral, and one research team says they’ve figured it out — using an algorithm they tested on social networks like Digg and Foursquare. Wait, why does the military want to know the secret to viral marketing? You’d be surprised.


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