Gadgets

The Bra That Doubles As A Gas Mask Is Now For Sale

Remember the Emergency Bra? It’s the lovely brassiere that can save lives. How? When the bra is removed, the cup of the bra can be worn as a gas mask. I’m not joking. It’s now available, here’s how it works:


May 14, 2010

Rice Bra: The Only Logical Deterrent To Food Shortages

Before you dare think this idea is even remotely sexy, I want you to consider something: There are hundreds of billions of microorganisms in a handful of soil… and a lactating rice paddy can only be worse. [NYDailyNews via Gawker]


November 14, 2009
Computing

Time Magazine’s Best And Worst Inventions Of 2009

Sure, I could go into how NASA’s Ares Rockets and Project Natal ranked high amongst Time’s top 50 inventions, but when it comes to end-of-year lists, I get a kick out of what’s deemed the worst. A drum roll please…


November 12, 2009

Japanese Putting Bra Lets You Golf Into Lingerie

Sometimes, you just want to practice your putting. If you’re near a woman wearing Triumph’s new golf outfit and you can convince her to take it off, you can putt to your heart’s content.


November 11, 2009
Science

Cup&Up Surgically Implanted Bras Won’t Affect Lingerie Sales

I cannot fathom why any woman would want to surgically shove a silicon bra into her body. Sure, your breasts will look perfectly shaped and perky even once the clothes come off, but you’ll also have bra straps going through your muscles and ribs.


November 7, 2009
Gadgets

This Inflating Bra Ad Left Me Confused Yet Reaching For My Wallet

Based on my non-existent Chinese skills, I managed to understand that this inflatable bra makes boobs big, BIG, BIG. And I guess there are odd sound effects and things looking firmer? Can someone please watch this commercial and translate for me?


October 15, 2009
Gadgets

Sleeping Bra Improves Your Misshapen Boobs

We have covered every crazy snake oil bra out there designed to improve a woman’s bust, but so far nothing that claims to alter their shape. That is until the ‘Sleeping Bust Up Bra’.


October 2, 2009
Science

In An Emergency, Place A Brassiere Over Your Nose And Mouth

Yes, that’s Nobel Prize winning economist Paul Krugman there with half a brassiere clamped tightly over his nose and mouth. That said, this is not some scandalous spy shot that will bequeath Bill O’Reilly’s next wet dream. It’s actually this:


August 12, 2009
Geek Out

Vibrating Breast Enhancer Claims To Boost Your Mammaries

Unlike Pangao’s Magic Massage Bra, these bizarre little inserts support (cough) almost any bra to “quickly improve, firm and increase your bust”. Apparently, “just a half hour per day” is all that’s required to see results.


May 15, 2009

Bra Boosts Cleavage When Women Desire Intercourse

The upcoming Smart Memory Bra by Lisca lingerie senses a woman’s arousal through her body’s heat, then squeezes her boobs together accordingly. We ask, does a pushup bra really need an off switch?