branding
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7 Corporate Twitter Accounts That Are Actually Not Terrible
Sometimes, corporate Twitter can be a soul-sucking place. All that shilling. All that engagement. #So #many #hashtags. So I went on the search for a few brands that didn’t make me want to unfollow life. To my surprise, I found a few.
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The US Army Guide That Teaches Soldiers To Recognise Terrorist Logos
Modern warfare is defined by ambiguity — and with it, soldiers (and training) have had to adapt. Posted online this week, a US Army document guides soldiers through the rigors of recognising terrorist and insurgent groups in the wild. Not through weaponry or language, but through branding.
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Are Any Of These 29 Decoy Yahoo! Logos Better Than The Original?
Yahoo! is about to unveil its new logo. If you’re confused — yes, Yahoo! has been “unveiling a new logo” (read: comic sans rendering of Yahoo!) for the past 29 days. It’s all part of an unusual plan to evade the virulent public backlash that has haunted many recent corporate rebrands. But will it work?
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21st Century Fox’s First Logo Fixes What Wasn’t Broken
The logo is a volatile instrument. It can do more harm than good if it’s introduced the wrong way, or with too much fanfare, or with too much self-congratulation (remember the Gap debacle?). Which might explain why the unveiling of 21st Century Fox’s first identity, yesterday afternoon, could’ve easily slipped under the radar.