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Regulars
21st Century Fox’s First Logo Fixes What Wasn’t Broken
The logo is a volatile instrument. It can do more harm than good if it’s introduced the wrong way, or with too much fanfare, or with too much self-congratulation (remember the Gap debacle?). Which might explain why the unveiling of 21st Century Fox’s first identity, yesterday afternoon, could’ve easily slipped under the radar.
What M&M, A&W And Other Acronyms And Initialisms Really Mean
As small businesses grow into large corporations, their identities and branding grow, evolve and often end up being a mish-mash of various names. A similar thing is done for companies named after their founders, so the folks at Mental Floss did their homework and discovered what several popular acronyms actually stand for.
The Logos Of Terrorist Organisations Predictably Love Using Guns
In a book called Branding Terror, Francesco Trivini Bellini and former United Nations counterterrorism analyst Artur Beifuss compiled the logos and brand identities of terrorist organisations “from al-Qaeda to the Real IRA” and analysed them as they would any logo. It’s fascinating to approach the identity of the terrorists from a graphic design perspective.
Dear Australian Telcos: Don’t Ever Do This. Ever.
This is awful. Utterly, completely, corporate suit wearing, slicked back hair smelling, awful. US carrier Verizon has stamped its logo on top of the new Samsung Galaxy Note II. Do you see it? Yes. That’s right, the Verizon logo is on the freaking phone’s home button. Covering it. Are you kidding me.
Reversing Logos With Different Brands Is So Confusing
We’ve seen reversed brand logos before but not to the extent of these brand reversals by Graham Smith. He takes the original logo, colour and all, and swaps them out with a different brand name. What’s crazy is that though sometimes you don’t notice the difference, most of the times your brain gets so confused, you don’t even know what you’re looking at anymore.
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