newVideoPlayer( {"type":"video","player":"http://www.youtube.com/v/GR_vDq2iXJ4&hl=en&fs=1&hd=1","customParams":[] ,"width":500,"height":332.5,"ratio":0.615,"flashData":"","embedName":null,"objectId":null,"noEmbed":false,"source":"youtube","wrap":true,"agegate":false} ); How does a person remember ads? BMW will tell you. BMW flashed an audience with a blinding light that included a cutout of their logo. When the audience was told to close their eyes, they still saw the letters: BMW.