Bluespamming, otherwise known as Bluetooth spamming, otherwise known as “Oh, I have a message oh wait I don’t,” has just become extremely legal in the UK. While their Information Commissioners Office (ICO) has a set of guidelines for electronic consumer marketing that regulates spam flow (requiring users to “opt-in” to receive the marketing), they have just removed Bluetooth from their list of regulated communication mediums. So in other words, while a company may not be allowed to email you or send SMS text messages, they can bluespam you every block as you walk through a major city. The good news is that even the major advertising lobbies seem against the change, since surely it will reflect poorly upon them all. Read on for the legislation change in full.