Tagged With blackberry 10

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BlackBerry Z10 smartphone owners in Australia can now download the latest BlackBerry 10.1 operating system update. The revamped OS ushers in a raft of new features including improved cursor control, new Blackberry Hub tools and a high-dynamic-range camera mode.

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With the launch of the last-chance Z10 around the corner, Blackberry is giving itself a pep talk to keep those hopes high. According to CEO Thorsten Heins, the iPhone is hardly in the race Blackberry's fixin' to win, because it's old news.

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Turns out BlackBerry's proud claim that the new BB10 phones are launching with 70,000 bespoke apps was a bit of a lie — with one of the company's own men admitting that up to 40 per cent of these are frantic Android port jobs.

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Today BlackBerry demoed what it's calling BlackBerry Balance, a clever way of separating one's personal and work lives in one device. You don't see it as much these days but carrying two phones — one for business, one for pleasure — was commonplace not too long ago. I remember having a BlackBerry 6200 alongside my HipTop/Sidekick 2; and I'm sure a lot of you remember those days as well.

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It's been sad over the last few years watching BlackBerry circle the drain. After over a decade in the limelight, countless smash hits and global recognition, BlackBerry was never meant to go out with a whimper. It was meant to depart this world in a blaze of glory in 10 years or so, rather than sell itself out to Flavor Flav-levels while trying to desperately cling onto its long-forgotten fame.

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This morning I went to what's known as "the BlackBerry Experience". Basically, it's a normal press conference in New York City, only this one was filled with BlackBerry addicts from way back who had gone so long without a decent fix of physical keyboard that they would have sold their mothers for just a look at a BlackBerry 10 handset. Mothers remain unsold, however, as the new BlackBerry Q10 hit the stage to whooping and cheering. We went hands on to see if it's all that (hint: it is).

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Do celebs sell phones? BlackBerry is certainly hoping so with the announcement that it just hired Grammy-award winning musician Alicia Keys as its Global Creative Director. But it's not just Alicia: she brings with her other celebs, too.