behind the scenes

A Surprising Amount Of Effort Goes Into The Photoshoot For An iPad Case

Video: Style. Design. Fashion. Appeal. These are the catchwords that every manufacturer wants associated with their product. From a tablet right down to the case that will protect it. An insane amount of effort actually goes into just photographing stock art for your website when developing an iPad case, as the folks from TwelveSouth revealed this week. It’s like a fashion shoot first and a product shoot second!


The Incredible, Fiery Process Of Making Copper Wire

Wires are some of the most basic components of the modern world, which practically guarantees that most of us take them for granted. But as English Russia so kindly shows us, the process behind our messy heaps of wiring is anything but ordinary.


How To Be A Fly On The Wall From 30 Metres Up

Last month we wrote about what it’s like to be a window cleaner in New York City. The New York Times did a video profiling veteran Spiderman Brent Weingard and documenting him cleaning windows or just, you know, hanging out. It was great. But you gotta wonder who was behind the camera on that piece. Because whoever it was was up there too.


15 Minutes Of Elysium Behind The Scenes Footage Is Pure Mech Madness

So here we have 15 minutes worth of behind the scenes footage from Neill Blomkamp’s upcoming “postapocalyptic” movie Elysium. I mean, this is basically the entire movie, which doesn’t open in Australia until August 15! Does the studio know about this?


Iron Man 3 Behind-The-Scenes Footage Is Six Minutes Of Pure Awesome

If you’re not already excited about Iron Man 3 you don’t have a beating heart. For those of us who are human, and therefore teeming with anticipation, this six-minute clip of behind-the-scenes footage that should make that pulse of yours quicken.


How The Extreme Athlete Powered Rube Goldberg Machine Was Made

Remember how Red Bull made that amazingly ridiculous athlete-powered Rube Goldberg machine? This is how they did it. And it includes 11 athletes, 12 different machines, 4 RED cameras, 45 GoPro cameras, a 75 person crew putting in 3422 man hours and a helluva sawdust.


Watch This: Why Dredd 3D Looks So Amazing

No matter what you thought of balls-to-the-wall action romp Dredd 3D, you can’t deny it looked amazing. Slo-Mo — the movie’s super-drug — meant that the world had to look like it was moving at one-percent its normal speed. That means creating some intense images to reflect what the characters are feeling. Here’s how the special effects artists did it.


Monday Night Movie: The Making Of TRON

TRON and Tron: Legacy are two of the most seminal movies for geeks the world over. Now on the original film’s 30th birthday, it’s time to go back to The Grid and relive the magic with the making-of documentary.


Watch 13 Minutes Of The Dark Knight Rises Before It Hits Cinemas

Batman has been off Gotham’s streets for eight years, and now Bruce Wayne must decide whether or not he returns to fight off this new threat. Rise and shine, time to get a sneak peek at The Dark Knight Rises.


This Man Electrocutes Laptops For A Living

A lot of laptop design focuses on the aesthetic, but there’s also still a place for wrenching, cooking and just plain all-out-zapping as part of the process. I’m now wondering where I sign up for notebook zapping duties. Gizmodo AU reports from China…


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