Tagged With bb10

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If the Z10 looked something like Blackberry was trying to build an iPhone copy to house its BB10 platform, the just announced Z30 would be the BB10 Galaxy S4 or HTC One. After holding it for a few minutes, I'm convinced it's something I wouldn't mind holding for at least a few minutes more.

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Today, at the BlackBerry Live Keynote, the company announced that it will be launching BBM on iOS and Android this Summer. This is a big move for the company that has found itself increasingly trapped in a prison of its own making. Now, BlackBerry will make one of its best and more innovative services available across many platforms.

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BlackBerry announced two phones yesterday, but it's clear which is the favourite son. The Z10 looks like a winner; it's got brains and body enough to face the iPhones and Galaxy S IIIs of the world head-on. It's got a release date and a price. It's a phone any company would be proud to call a flagship. In fact, its only downside is that it's totally irrelevant. Whoops!

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Turns out BlackBerry's proud claim that the new BB10 phones are launching with 70,000 bespoke apps was a bit of a lie — with one of the company's own men admitting that up to 40 per cent of these are frantic Android port jobs.

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Today BlackBerry demoed what it's calling BlackBerry Balance, a clever way of separating one's personal and work lives in one device. You don't see it as much these days but carrying two phones — one for business, one for pleasure — was commonplace not too long ago. I remember having a BlackBerry 6200 alongside my HipTop/Sidekick 2; and I'm sure a lot of you remember those days as well.

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RIM's day of reckoning is almost here. Tomorrow, the once-mighty Canadian company will officially unveil its new BlackBerry 10 operating system, along with new hardware. It's a chance at rebirth, reinvention, and getting out from under its walking corpse reputation. But for that to happen, RIM needs to prove it's back on the right track.

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This is the new BlackBerry 10, two weeks from its official release. And while visually it looks like a cross between Android and iOS — without any of the spiffiness of Windows Phone — RIM's make-or-break operating system is surprisingly nice. Fast, with clever user interface touches, a centralised hub for all user activity and a good browser.

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BlackBerrys used to be known for bulletproof security: the go-to device for business because you could guarantee it'd stay locked down and secure. Even if no one really wants a BlackBerry anymore, RIM's carrying on in that vein. BlackBerry 10 will stop you being an idiot, and using a whole load of dumb passwords.