atp
Gadgets
Geotagging Photos on a Budget: ATP GPS Gadget Does It Like a Card Reader
9:08PM Gizmodo US Edition | If you’re a keen geotagger of your imagery, then a recently announced $US150 device from ATP Electronics may be just the ticket. Dubbed the GPS Photo Finder, it works in a rather carefree way: you just have to carry it around with you while you’re shooting, and then insert your memory card into it, before you download your photos. All it does is work out where you were for each photo from its position log, and then embed that data into the JPEG files directly. More »
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ATP Petito Turns Flash Drives Pink, Nuzzles Up to Breast Cancer Foundation
11:15PM Charlie White | What do you do if you sell USB flash drives that have quickly turned into commodities, and you need a fresh sales angle for one that’s been on the market for well over a year? Why not paint it pink, and exploit those unfortunate ladies suffering with breast cancer? That’s just what ATP Petito has done, selling its mini flash drives in a limited-edition Pink Ribbon version, available in 512MB ($39.99) and 1GB ($59.99) capacities. Being huge breast fans ourselves, we think getting into the tit-saving (and life-saving) business is a nice racket for a company with a product named Petito, but we’re just wondering why there’s no indication of how much of each drive’s price will benefit the Susan G. Koman Breast Cancer Foundation. Is it one cent? Is it five dollars? Any time a company is contributing a percentage of sales to a worthy cause, we think buyers have a right to know the exact portion of the money that will actually be contributed. If that number is not readily available, something smells fishy. [ATP, via Get USB] More »
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