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	<title>Gizmodo Australia &#187; ati</title>
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	<link>http://www.gizmodo.com.au</link>
	<description>the Gadget Guide &#124; Technology and consumer electronics news and reviews</description>
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		<title>ATI Radeon HD 5970: The World&#8217;s Fastest Graphics Card</title>
		<link>http://www.gizmodo.com.au/2009/11/ati-radeon-hd-5970-the-worlds-fastest-graphics-card/</link>
		<comments>http://www.gizmodo.com.au/2009/11/ati-radeon-hd-5970-the-worlds-fastest-graphics-card/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 07:20:00 +0000</pubDate>
		<dc:creator>Dan Nosowitz</dc:creator>
				<category><![CDATA[Hardware]]></category>
		<category><![CDATA[5970]]></category>
		<category><![CDATA[amd]]></category>
		<category><![CDATA[ati]]></category>
		<category><![CDATA[ati radeon hd 5970]]></category>
		<category><![CDATA[gpu]]></category>
		<category><![CDATA[graphics cards]]></category>
		<category><![CDATA[overdrive]]></category>
		<category><![CDATA[teraflops]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/?p=367776</guid>
		<description><![CDATA[The ATI Radeon HD 5970 slaughters the competition in pretty much every benchmark thrown at it. It&#8217;s outrageously fast. We&#8217;re talking 5 teraflops here, people. Teraflops.
MaximumPC put the 5970 to the test, and found that it lives up to its promise. The 2GB dual-GPU card is the first to support DirectX 11, and basically doubles [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/11/5970_01_full_01.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/11/500x_5970_01_full_01.jpg" alt="" class="center" /></a>The ATI Radeon HD 5970 slaughters the competition in pretty much every benchmark thrown at it. It&#8217;s outrageously fast. We&#8217;re talking 5 teraflops here, people. Teraflops.<span id="more-367776"></span></p>
<p>MaximumPC put the 5970 to the test, and found that it lives up to its promise. The 2GB dual-GPU card is the first to support DirectX 11, and basically doubles its wholly respectable predecessor (the 5870) in specs, capable of delivering nearly 5 teraflops of raw processing power. It&#8217;s a massive card, about 30cm long, designed mostly for heat dissipation, at which it apparently succeeds at. It&#8217;s also got easy access to overclocking via AMD&#8217;s OverDrive, and can drive up to three displays simultaneously with a maximum resolution of 7680&#215;1600. So it&#8217;s pretty much the greatest thing ever, and it&#8217;s got a price tag to match: $US600 upon its undisclosed release. Yow. [<a href="http://www.maximumpc.com/article/features/ati_radeon_hd_5970_undisputed_performance_champ">MaximumPC</a>]</p>
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		<title>The ATI Dual-GPU Radeon HD 5970 Is Posing</title>
		<link>http://www.gizmodo.com.au/2009/11/the-ati-dual-gpu-radeon-hd-5970-is-posing/</link>
		<comments>http://www.gizmodo.com.au/2009/11/the-ati-dual-gpu-radeon-hd-5970-is-posing/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 16:00:00 +0000</pubDate>
		<dc:creator>Jack Loftus</dc:creator>
				<category><![CDATA[Hardware]]></category>
		<category><![CDATA[ati]]></category>
		<category><![CDATA[ati radeon hd 5970]]></category>
		<category><![CDATA[graphics cards]]></category>
		<category><![CDATA[pc]]></category>
		<category><![CDATA[Peripherals]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/?p=364134</guid>
		<description><![CDATA[ATI&#8217;s six-monitor-driving dual-GPU Radeon HD 5970 was caught posing on a table this weekend, as new and upcoming gadgets are wont to do. And before you ask, yes, it is still a huge honkin&#8217; piece of kit.
At more than a foot long, this card requires eight- and six-pin power connectors and a equally huge rig [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/11/oct3009radeon5970.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/11/500x_oct3009radeon5970.jpg" alt="" class="left" /></a>ATI&#8217;s <a href="http://www.gizmodo.com.au/2009/09/ati-radeon-hd-5800-series-is-first-to-drive-180in-monitors/">six-monitor-driving</a> dual-GPU Radeon HD 5970 was caught posing on a table this weekend, as new and upcoming gadgets are wont to do. And before you ask, yes, it is still a huge honkin&#8217; piece of kit.<span id="more-364134"></span></p>
<p>At more than a foot long, this card requires eight- <em>and</em> six-pin power connectors and a equally huge rig to live in. Seriously, the folks at Alienbabel Tech said they had issues fitting this card into a full size Antec 1200 chassis. Luckily, the card they had was apparently an engineering prototype, and may shrink down slightly for retail.</p>
<p>When we brought you word of this card in September, pricing and release date were unknown, and that hasn&#8217;t changed today. Just some additional pictures for you PC gamers to drool over as you fantasize about that six 30-inch monitor setup. [<a href="http://go.pcper.com/?id=267X417&amp;url=http%3A%2F%2Falienbabeltech.com%2Fabt%2Fviewtopic.php%3Ff%3D4%26t%3D17968">Alienbabel Tech</a> via <a href="http://www.pcper.com/comments.php?nid=7942">PC Perspective</a> via <a href="http://www.engadget.com/2009/10/31/atis-dual-gpu-radeon-hd-5970-pictured-in-the-wilderness/">Engadget</a>]</p>
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		<title>Rumour: ATI Locked In For Next-Gen Xbox Graphics?</title>
		<link>http://www.gizmodo.com.au/2009/10/rumour-ati-locked-in-for-next-gen-xbox-graphics/</link>
		<comments>http://www.gizmodo.com.au/2009/10/rumour-ati-locked-in-for-next-gen-xbox-graphics/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 12:19:13 +0000</pubDate>
		<dc:creator>Danny Allen</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[amd]]></category>
		<category><![CDATA[ati]]></category>
		<category><![CDATA[consoles]]></category>
		<category><![CDATA[games consoles]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[Hardware]]></category>
		<category><![CDATA[nvidia]]></category>
		<category><![CDATA[video games]]></category>
		<category><![CDATA[xbox 360]]></category>
		<category><![CDATA[xbox 720]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/?p=360501</guid>
		<description><![CDATA[Nothing is official, but Fudzilla&#8217;s sources suggest Microsoft liked the Xbox 360&#8217;s Xenos graphics enough to stay with ATI for its next console, possibly slated for 2012. Given the lead time, it may even be a 28-nanometre chip. [Fudzilla via CrunchGear]
]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.gawker.com/assets/images/4/2009/10/500x_Xbox360.jpg" alt="" class="center" />Nothing is official, but Fudzilla&#8217;s sources suggest Microsoft liked the <a href="http://gizmodo.com.au/tags/Xbox-360/">Xbox 360&#8217;s</a> Xenos graphics enough to stay with ATI for its next console, possibly slated for 2012. Given the lead time, it may even be a 28-nanometre chip. [<a href="http://www.fudzilla.com/content/view/15936/1/">Fudzilla</a> via <a href="http://www.crunchgear.com/2009/10/14/ati-to-power-next-gen-xbox/">CrunchGear</a>]</p>
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		<title>Optical Gaming Implants: Vision Of The Future From ATI And XFX</title>
		<link>http://www.gizmodo.com.au/2009/09/optical-gaming-implants-vision-of-the-future-from-ati-and-xfx/</link>
		<comments>http://www.gizmodo.com.au/2009/09/optical-gaming-implants-vision-of-the-future-from-ati-and-xfx/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 07:44:36 +0000</pubDate>
		<dc:creator>Danny Allen</dc:creator>
				<category><![CDATA[Hardware]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[ati]]></category>
		<category><![CDATA[clips]]></category>
		<category><![CDATA[eyefinity]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[graphic cards]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[optical implants]]></category>
		<category><![CDATA[optics]]></category>
		<category><![CDATA[the future]]></category>
		<category><![CDATA[xfx]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/?p=356451</guid>
		<description><![CDATA[I love fake ads from the future: like the satirical spots from Robocop and Total Recall, or the Veridian Dynamics openers in Better Off Ted. These ads for &#8220;Eyefinity&#8221; gaming implants aren&#8217;t as clever, but they&#8217;re still a fun watch:
DirectX 67? Tongue-finity? My favourite quote: &#8220;Pulling a trigger is just as easy as pushing a [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.gawker.com/assets/images/gizmodo/2009/09/ATIXFX.jpg" alt="" class="left" />I love fake ads from the future: like the satirical spots from <em>Robocop</em> and <em>Total Recall</em>, or the Veridian Dynamics openers in <em>Better Off Ted</em>. These ads for &#8220;Eyefinity&#8221; gaming implants aren&#8217;t as clever, but they&#8217;re still a fun watch:<span id="more-356451"></span></p>
<p>DirectX 67? Tongue-finity? My favourite quote: &#8220;Pulling a trigger is just as easy as pushing a button, only a lot more fun and healthy&#8230;You say babies, we say bootcamp.&#8221; Nice.</p>
<p>There are three &#8220;commercials&#8221; in the playlist below, with the most interesting one loaded up first. A little too self-consciously viral, but too interesting not to share. [<a href="http://www.xfxforce.com/2118AD/?c_camp=2118">XFX 2118AD</a>] Thanks Milo!</p>
<p><object width="500" height="405"><param name="movie" value="http://www.youtube.com/cp/vjVQa1PpcFNsuWeMMrMBW89l767Ga_Ci-MYiYSmXlAg="><embed src="http://www.youtube.com/cp/vjVQa1PpcFNsuWeMMrMBW89l767Ga_Ci-MYiYSmXlAg=" type="application/x-shockwave-flash" width="500" height="405"></object></p>
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		<title>Raw. Power. Aurora ALX Benchmarked</title>
		<link>http://www.gizmodo.com.au/2009/09/raw-power-aurora-alx-benchmarked/</link>
		<comments>http://www.gizmodo.com.au/2009/09/raw-power-aurora-alx-benchmarked/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 23:30:59 +0000</pubDate>
		<dc:creator>Chris Oaten</dc:creator>
				<category><![CDATA[Computers]]></category>
		<category><![CDATA[alienware]]></category>
		<category><![CDATA[ati]]></category>
		<category><![CDATA[au]]></category>
		<category><![CDATA[aurora]]></category>
		<category><![CDATA[benchmarks]]></category>
		<category><![CDATA[core i7]]></category>
		<category><![CDATA[cpus]]></category>
		<category><![CDATA[desktops]]></category>
		<category><![CDATA[i7]]></category>
		<category><![CDATA[radeon]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/?p=356247</guid>
		<description><![CDATA[Gamers, could you handle this? An Aurora ALX with a Core i7 975 processor, X58 microATX motherboard and two ATI Radeon HD 5870&#8217;s in CrossFire. Is it fast? Pfft. Whaddyareckon?
Over at Hot Hardware, the reviewers of this Alienware dream machine are pretty clear about it.
It&#8217;s easy to see from the graphs that the parts used [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://media.gizmodo.com.au/wp//2009/09/Screeniealien.jpg" alt="Screeniealien" title="Screeniealien" width="423" height="418" class="aligncenter size-full wp-image-356248" />Gamers, could you handle this? An Aurora ALX with a Core i7 975 processor, X58 microATX motherboard and two ATI Radeon HD 5870&#8217;s in CrossFire. Is it fast? Pfft. Whaddyareckon?<span id="more-356247"></span></p>
<p>Over at <a href="http://hothardware.com/Articles/Alienware-Aurora/">Hot Hardware</a>, the reviewers of this Alienware dream machine are pretty clear about it.</p>
<blockquote><p>It&#8217;s easy to see from the graphs that the parts used in this system are high-performance in every way. If money is no object, you can&#8217;t buy a faster platform than the Intel Core i7 975 with an X58 chipset motherboard.</p></blockquote>
<p>And here&#8217;s one of those graphs.<br />
<img src="http://media.gizmodo.com.au/wp//2009/09/Graphscreenie.jpg" alt="Graphscreenie" title="Graphscreenie" width="553" height="587" class="aligncenter size-full wp-image-356249" /></p>
<p>Basically, we&#8217;re talking about the meanest gaming rig on the market. Or at least, that&#8217;s how Hot Hardware sees it, and there&#8217;s not much room for debating their findings. But it&#8217;ll cost you plenty. $US4074.</p>
<p>[<a href="http://hothardware.com/Articles/Alienware-Aurora/">Hot Hardware</a>] via [<a href="http://www.engadget.com/2009/09/24/4-000-alienware-aurora-alx-benchmarked-domination-this-world-h/">Egadget</a>]</p>
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		<title>Zone Pro Hands On Part 2: Copy Freely And Windows 7</title>
		<link>http://www.gizmodo.com.au/2009/09/zone-pro-hands-on-part-2-copy-freely-and-windows-7/</link>
		<comments>http://www.gizmodo.com.au/2009/09/zone-pro-hands-on-part-2-copy-freely-and-windows-7/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 17:48:29 +0000</pubDate>
		<dc:creator>Jason Chen</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[ati]]></category>
		<category><![CDATA[copy freely]]></category>
		<category><![CDATA[home entertainment]]></category>
		<category><![CDATA[media center]]></category>
		<category><![CDATA[niveus]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[windows 7]]></category>
		<category><![CDATA[windows media center]]></category>
		<category><![CDATA[zone pro]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/?p=353045</guid>
		<description><![CDATA[To continue our review of the Niveus Zone Pro media centre, we put Windows 7 on there to try out all the new features, like better sharing of recorded shows.
First, the Windows 7 stuff. The ability to add any old CableCARD tuner to your setup is realised, as we just shoved on a tuner and [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/09/wmccopyfreely.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/09/500x_wmccopyfreely.jpg" alt="" class="center" /></a>To continue our review of the <a href="http://www.gizmodo.com.au/2009/08/review-niveus-zone-pro-one-ups-the-zone/">Niveus Zone Pro</a> media centre, we put Windows 7 on there to try out all the new features, like <a href="http://www.gizmodo.com.au/2009/09/windows-media-center-opens-up-drm-restrictions-on-shows/">better sharing of recorded shows</a>.<span id="more-353045"></span></p>
<p>First, the Windows 7 stuff. The ability to <a href="http://www.gizmodo.com.au/2009/09/normal-people-can-now-install-cablecard-tuners-on-windows-7-pcs/">add any old CableCARD tuner</a> to your setup is realised, as we just shoved on a tuner and Windows 7 automatically recognised it and installed the correct drivers. The setup with Comcast was fairly simple, as all we had to do was run through the Tuner setup program, and all Comcast had to do was read some numbers back to home base and have them activate the CableCARD.</p>
<p>The copy freely features work just as you&#8217;d imagine. There&#8217;s not much to &#8220;show&#8221;, in that all it enables is the ability to watch your recorded shows on any other PC. So we copied a recording off of the Zone Pro, onto another Windows 7 PC, and it played back fine.</p>
<p>To enable this, you need Windows 7 and you need to upgrade your firmware on your ATI Tuner&mdash;the latter will be available for free from ATI and other OEMs, depending on where you bought your current tuner. The new format for recorded TV, .WTV, is also key, so if you recorded something on a Vista machine, you wouldn&#8217;t be able to share it with other computers on your network (obviously). Eventually there will be third-party transcoders that can take the .WTV file and make it capable of being read on Zunes and iPhones. And with the Zune HD, you&#8217;ll be able to handle HD recordings as well.</p>
<p>As for Windows 7 media centre itself, the Zone Pro handles it just fine. All the effects are there, such as transparent overlay, are there, and the box can handle two simultaneous tuners at once. Pretty amazing, seeing as the size of one of the external tuners is basically the same size of the Zone Pro itself.</p>
<p>Niveus will start shipping the Zone Pro with Windows 7 to arrive by Win 7&#8217;s launch. [<a href="http://www.niveusmedia.com/">Niveus</a>]</p>
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		<title>Giz Explains: Why Tech Standards Are Vital For Apple, You</title>
		<link>http://www.gizmodo.com.au/2009/09/giz-explains-why-tech-standards-are-vital-for-apple-and-you/</link>
		<comments>http://www.gizmodo.com.au/2009/09/giz-explains-why-tech-standards-are-vital-for-apple-and-you/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 20:20:00 +0000</pubDate>
		<dc:creator>Matt Buchanan</dc:creator>
				<category><![CDATA[Software]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[ati]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[giz explains]]></category>
		<category><![CDATA[gpus]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[html]]></category>
		<category><![CDATA[nvidia]]></category>
		<category><![CDATA[opencl]]></category>
		<category><![CDATA[standards]]></category>
		<category><![CDATA[webkit]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/?p=351066</guid>
		<description><![CDATA[Tech standards are important. They&#8217;re, well, standards. They shape the way the world works, ideally. So if you wanna influence your little world, you probably wanna shape (or maybe even create) standards. Take Apple, for example.
They Call It &#8220;Open&#8221; For a Reason
One of the more excellent aspects of Snow Leopard, actually, is its full-scale deployment [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/09/Apple_standards.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/09/500x_Apple_standards.jpg" alt="" class="center" /></a>Tech standards are important. They&#8217;re, well, standards. They shape the way the world works, ideally. So if you wanna influence your little world, you probably wanna shape (or maybe even create) standards. Take Apple, for example.<span id="more-351066"></span></p>
<p><strong>They Call It &#8220;Open&#8221; For a Reason</strong><br />
One of the more excellent aspects of Snow Leopard, actually, is its full-scale deployment of OpenCL 1.0&mdash;Open Computing Language&mdash;a framework that allows programmers to more easily utilise the full power of mixes of different kinds of processors like GPUs and multi-core CPUs. (Much of the excitement for that is in leveraging the GPU for <a href="http://www.gizmodo.com.au/2009/05/giz_explains_gpgpu_computing_and_why_itll_melt_your_face_off-2/">non-graphical applications</a>.)</p>
<p>OpenCL lives up to its name: It is a royalty-free open standard managed by <a href="http://www.khronos.org/">the Khronos Group</a>, and supported by AMD/ATI, Apple, ARM, IBM, Intel, Nvidia, among others. Interesting thing about this open industry standard is that it was developed and <a href="http://www.khronos.org/news/press/releases/khronos_launches_heterogeneous_computing_initiative/">proposed by&#8230;Apple</a>.</p>
<p><strong>What Is a Standard?</strong><br />
By &#8220;standard&#8221;, we&#8217;re talking about a format, interface or programming tool that a bunch of companies or people or organisations agree is the way something&#8217;s going to get done, whether it&#8217;s how a movie is encoded or the way websites are programmed. Otherwise, nothing works. A video that plays on one computer won&#8217;t play on another, web sites that work in one browser don&#8217;t work in another, etc. With increased connectedness between different machines and different platforms, standards are increasingly vital to progress.</p>
<p>Standards can range from open (anybody can use them, for free) to open with conditions (anybody can use them as long they follow conditions X, Y and Z) to closed (you gotta have permission, and most likely, pay for it). Some companies view standards strictly as royalty machines; others don&#8217;t make much money on them, instead using them to make sure developers do things the way they want them to. Apple falls into this latter category, by choice or possibly just by fate.</p>
<p><strong>Kicking the Big Guy in the Shins</strong><br />
Of course, OpenCL isn&#8217;t the only open standard that Apple&#8217;s had a hand in creating or supporting that actually went industry-wide. When you&#8217;re the little guy&mdash;as Apple was, and still is in computer OS marketshare, with under 10 percent&mdash;having a hand in larger industry standards is important. It keeps your platform and programming goals from getting steamrolled by, say, the de facto &#8220;standards&#8221; enforced by the bigger guy who grips 90 per cent of the market.</p>
<p>If you succeed in creating a standard, you&#8217;re making everybody else do things the way you want them done, but presumably without strong-arming. If you&#8217;re doubting how important standards are, look no further than Sony throwing a new one at the wall every week hoping it&#8217;ll stick. Or Microsoft getting basically everybody but iTunes to use its PlaysForSure DRM a couple years ago. Or its <a href="http://www.gizmodo.com.au/2008/11/giz_explains_every_video_format_you_need_to_know-2.html">alternative codecs and formats</a> for basically every genuine industry standard out there. To be sure, there is money to be made in standards, but only if the standard is adopted&mdash;and royalties can be collected.</p>
<p><strong>Web Standards: The Big Headache</strong><br />
The web has always been a sore spot in the standards debate. The web is a &#8220;universal OS,&#8221; or whatever the cloud-crazy pundits call it, but what shapes your experience is your browser and in part, how compliant it is with the tools web developers use to build their products. Internet Exploder shit all over standards for years, and web programmers still want IE6 to die in a fiery eternal abyss.</p>
<p>Enter WebKit, an open source browser engine developed by Apple based off of <a href="http://en.wikipedia.org/wiki/KHTML">the KHTML engine</a>. It&#8217;s so standards-compliant it tied with Opera&#8217;s Presto engine to be the first to <a href="http://en.wikipedia.org/wiki/Acid3">pass the Acid3 test</a>. What&#8217;s most striking about WebKit isn&#8217;t the fact it powers Safari and Google Chrome on the desktop, but basically every full-fledged smartphone browser: iPhone, Android, Palm Pre, Symbian and (probably) BlackBerry. So <a href="http://webkit.org/">WebKit</a> hasn&#8217;t just driven web standards through its strict adherence to them, but it has essentially defined, for now, the way the &#8220;real internet&#8221; is viewed on mobile devices. All of the crazy cool web programming you see now made is made possible by standards-compliant browsers.</p>
<p>True, OpenCL and WebKit are open source&mdash;Apple&#8217;s been clever about the way it uses open source, look no further <a href="http://en.wikipedia.org/wiki/XNU">than the guts of OS X</a>&mdash;but Apple is hardly devoted to the whole &#8220;free and open&#8221; thing, even when it comes to web standards.</p>
<p><strong>All the AV Codecs You Can Eat</strong><br />
The <a href="http://arstechnica.com/open-source/news/2009/07/decoding-the-html-5-video-codec-debate.ars">recent debate over video in the next web standards, known collectively as HTML5,</a> shows that: Mozilla supports the open-source Ogg Theora video codec, but Apple says it&#8217;s too crappy to become the web&#8217;s default video standard&mdash;freeing everyone from the tyranny of Adobe&#8217;s Flash. Apple says Ogg&#8217;s quality and hardware acceleration support don&#8217;t match up to the Apple-supported <a href="http://www.gizmodo.com.au/2008/11/giz_explains_every_video_format_you_need_to_know-2.html">MPEG-4 standardised H.264 codec</a>, which is tied up by licence issues that keep it from being freely distributed and open. (Google is playing it up the middle for the moment: While it has doubts about the performance of Ogg Theora, Chrome has built-in support for it <em>and</em> H.264.)</p>
<p>Apple has actually <a href="http://www.apple.com/quicktime/technologies/h264/faq.html">always been a booster</a> of MPEG&#8217;s H.264 codec, which is the default video format supported by the iPhone&mdash;<a href="http://newteevee.com/2007/06/03/youtube-goes-h264-thanks-to-apple/">part of the reason</a> YouTube re-encoded all of its videos, actually&mdash;and gets hardware acceleration in QuickTime X with Snow Leopard. H.264 is basically becoming <em>the</em> video codec (it&#8217;s in Blu-ray, people use it for streaming, etc.).</p>
<p>Why would Apple care? It means Microsoft&#8217;s WMV <em>didn&#8217;t</em> become the leading standard.</p>
<p>A sorta similar story with AAC, another MPEG standard. It&#8217;s actually the successor to MP3, with better compression quality&mdash;and no royalties&mdash;but Apple had the largest role in making it mainstream by making it their preferred audio format for the iPod and iTunes Store. (It saw some limited use in portables a little earlier, but it didn&#8217;t become basically mandatory for audio players to support it until after the iPod.) Another bonus, besides AAC&#8217;s superiority to MP3: Microsoft&#8217;s WMA, though popular for a while, never took over.</p>
<p><strong>FireWire I Mean iLINK I Mean IEEE 1394</strong><br />
Speaking of the early days of the iPod, we can&#8217;t leave out <a href="http://www.gizmodo.com.au/2008/07/giz_explains_an_illustrated_guide_to_every_stupid_cable_you_need-2.html">FireWire, aka IEEE 1394</a>. Like OpenCL, Apple did a lot of the initial development work (Sony, IBM and others did a lot of work on it as well), presented it to a larger standards body&mdash;the Institute of Electrical and Electronics Engineers&mdash;and it became the basis for a standard. They tried to charge a royalty for it at first, but that didn&#8217;t work out. It&#8217;s a successful standard in a lot of ways&mdash;I mean, it is still on a lot of stuff like hard drives and camcorders still&mdash;but USB has turned out to be more universal, despite being technically inferior. (At least until USB 3.0 comes out, hooray!)</p>
<p><strong>Update:</strong> Oops, forgot Mini DisplayPort, Apple&#8217;s shrunken take <a href="http://en.wikipedia.org/wiki/DisplayPort">on DisplayPort</a>—a royalty-free video interface standard from VESA that&#8217;s also notably supported by Dell—which&#8217;ll be <a href="http://www.gizmodo.com.au/2009/01/apples_mini_displayport_will_be_official_part_of_displayport_12_specification-2.html">part of the official DisplayPort 1.2 spec</a>. Apple licenses it for no fee, <a href="http://en.wikipedia.org/wiki/Mini_DisplayPort">unless you sue Apple</a> for patent infringement, which is a liiiiittle dicey. (On the other hand, we don&#8217;t see it going too far as industry standard, which is why we forgot about it.)</p>
<p>That&#8217;s just a relatively quick overview of some of the standards Apple&#8217;s had a hand in one way or another, but it should give you an idea about how important standards are, and how a company with a relatively small marketshare (at least, in certain markets) can use them wield a lot of influence over a much broader domain.</p>
<p>Shaping standards isn&#8217;t always for royalty checks or dominance&mdash;Apple&#8217;s position doesn&#8217;t allow them to be particularly greedy when it comes to determining how you watch stuff or browse the internet. They&#8217;ve actually made things better for the sake of making things better, at least so far. One glance at the iPhone app approval process should give anybody who thinks they&#8217;re the most gracious tech company around reason to watch out for ulterior motives.</p>
<p><em>Still something you wanna know? Send questions about standards, things that are open other than your mum&#8217;s legs or Sony Ultra Memory Stick XC Duo Quadro Micro Pro II to tips@gizmodo.com, with &#8220;Giz Explains&#8221; in the subject line.</em></p>
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		<title>ATI And Nvidia DirectX 11 Graphics Cards Coming Soon?</title>
		<link>http://www.gizmodo.com.au/2009/09/your-graphics-card-is-obsolete-again-ati-and-nvidia-directx-11-cards-soon/</link>
		<comments>http://www.gizmodo.com.au/2009/09/your-graphics-card-is-obsolete-again-ati-and-nvidia-directx-11-cards-soon/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 17:40:00 +0000</pubDate>
		<dc:creator>Matt Buchanan</dc:creator>
				<category><![CDATA[Hardware]]></category>
		<category><![CDATA[ati]]></category>
		<category><![CDATA[ati radeon hd 5800]]></category>
		<category><![CDATA[directx]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[gpgpu]]></category>
		<category><![CDATA[graphics cards]]></category>
		<category><![CDATA[nvidia]]></category>
		<category><![CDATA[nvidia geforce gt300]]></category>
		<category><![CDATA[pcs]]></category>
		<category><![CDATA[rumours]]></category>
		<category><![CDATA[windows]]></category>
		<category><![CDATA[windows 7]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/?p=350578</guid>
		<description><![CDATA[The first graphics cards that support DirectX 11&#8212;the next version of Microsoft&#8217;s gaming APIs with more fiyapowah&#8212;from both ATI and Nvidia will apparently arrive in the next couple of months.
ATI&#8217;s first, with the RV870-based Radeon HD 5800 series shipping out next month (no surprise, since they were showing it off a couple months ago), while [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/graphicstops.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/09/500x_graphicstops.jpg" alt="" class="center" /></a>The first graphics cards that support DirectX 11&mdash;the next version of <a href="http://en.wikipedia.org/wiki/Direct3D#Direct3D_11">Microsoft&#8217;s gaming APIs</a> with more fiyapowah&mdash;from both ATI and Nvidia will apparently arrive in the next couple of months.<span id="more-350578"></span></p>
<p>ATI&#8217;s first, with the RV870-based Radeon HD 5800 series shipping out next month (no surprise, since they were showing it off <a href="http://www.gizmodo.com.au/2009/06/amd_unveils_worlds_first_directx_11_graphics_processor_takes_it_for_a_spin_in_public-2/">a couple months ago</a>), while Nvidia&#8217;s following with the GT300 series that&#8217;ll apparently hit in December, according to DigiTimes&#8217; sources. On the other hand, Nvidia <a href="http://www.crn.com/hardware/219401050;jsessionid=AWHWDL1LK22WFQE1GHRSKHWATMY32JVN">seems to have the lead</a> on the actual Windows 7 front, since their GPUs are already Windows Hardware Qualification Lab-certified with support for the <a href="http://www.gizmodo.com.au/2009/05/giz_explains_gpgpu_computing_and_why_itll_melt_your_face_off-2/">new DirectCompute API</a>. Bonus: Your existing Nvidia graphics works with it, if it ain&#8217;t ancient.</p>
<p>Then again, there&#8217;s no excuse like a new operating system for buying hundreds of dollars in new computer gear. [<a href="http://www.digitimes.com/news/a20090901PD204.html">DigiTimes</a>]</p>
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		<title>ATI Stream Vs. Nvidia CUDA Graphics Accelerated Deathmatch</title>
		<link>http://www.gizmodo.com.au/2009/08/ati-stream-vs-nvidia-cuda-graphics-accelerated-deathmatch/</link>
		<comments>http://www.gizmodo.com.au/2009/08/ati-stream-vs-nvidia-cuda-graphics-accelerated-deathmatch/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 23:20:00 +0000</pubDate>
		<dc:creator>Matt Buchanan</dc:creator>
				<category><![CDATA[Hardware]]></category>
		<category><![CDATA[ati]]></category>
		<category><![CDATA[gpgpu]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[graphics cards]]></category>
		<category><![CDATA[nvidia]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/?p=344973</guid>
		<description><![CDATA[The eternal graphics war: ATI vs. Nvidia. With the rise of GPGPU computing, if you&#8217;re deciding who to fall in line with based on their graphics-accelerated platforms&#8212;Stream or CUDA, respectively&#8212;PC Perspective&#8217;s done the dirty benchmarking work for you.
It actually boils down fairly simply to a mixed bag: ATI&#8217;s Stream tends to be outright faster and [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/gizmodo/2009/07/graphicstops.jpg"><img src="http://cache.gawker.com/assets/images/4/2009/08/504x_graphicstops.jpg" alt="" class="center" /></a>The eternal graphics war: ATI vs. Nvidia. With <a href="http://www.gizmodo.com.au/2009/05/giz_explains_gpgpu_computing_and_why_itll_melt_your_face_off-2/">the rise of GPGPU computing</a>, if you&#8217;re deciding who to fall in line with based on their graphics-accelerated platforms&mdash;Stream or CUDA, respectively&mdash;PC Perspective&#8217;s done the <a href="http://www.pcper.com/article.php?aid=745&amp;type=expert&amp;pid=1">dirty benchmarking work</a> for you.<span id="more-344973"></span></p>
<p>It actually boils down fairly simply to a mixed bag: ATI&#8217;s Stream tends to be outright faster and pulls more of the load off of the CPU, but Nvidia&#8217;s CUDA tends to produce better quality results. Interestingly, PC Perspective seems to like ATI&#8217;s Avivo video transcoding application <a href="http://www.gizmodo.com.au/2008/12/nvidia_badaboom_and_ati_avivo_gpu_video_transcoders_battle_to_the_death-2/">more than they used to</a>, saying they&#8217;re impressed by its simplicity. But which side are you on? [<a href="http://www.pcper.com/article.php?aid=745&amp;type=expert&amp;pid=1">PC Perspective</a> via <a href="http://www.engadget.com/2009/08/10/ati-stream-goes-fisticuffs-with-nvidias-cuda-in-epic-gpgpu-tuss/">Engadget</a>]</p>
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		<title>The Current State Of Graphics Cards, In A Photo</title>
		<link>http://www.gizmodo.com.au/2009/07/the-current-state-of-graphics-cards-in-a-photo/</link>
		<comments>http://www.gizmodo.com.au/2009/07/the-current-state-of-graphics-cards-in-a-photo/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 13:41:02 +0000</pubDate>
		<dc:creator>John Herrman</dc:creator>
				<category><![CDATA[Hardware]]></category>
		<category><![CDATA[4890]]></category>
		<category><![CDATA[ati]]></category>
		<category><![CDATA[gpu]]></category>
		<category><![CDATA[graphics cards]]></category>
		<category><![CDATA[hd]]></category>
		<category><![CDATA[image cache]]></category>
		<category><![CDATA[msi]]></category>
		<category><![CDATA[msi r4890]]></category>
		<category><![CDATA[msi r4890 cyclone soc]]></category>
		<category><![CDATA[radeon]]></category>

		<guid isPermaLink="false">http://www.gizmodo.com.au/?p=341424</guid>
		<description><![CDATA[Confusing, meaningless name? Check. Ostentatious styling added by a third party, completely unsuited for a component that you often can&#8217;t see? Check. Bizarre, irrelevant marketing claims? Oh, check.
The MSI R4890 Cyclone SOC, which shares as much aesthetically with a motorcycle engine as it does a PC component, is a perfect example of everything that is [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.gawker.com/assets/images/4/2009/07/504x_r4890.jpg" alt="" class="left" />Confusing, meaningless name? Check. Ostentatious styling added by a third party, completely unsuited for a component that you often can&#8217;t see? Check. Bizarre, irrelevant marketing claims? Oh, check.<span id="more-341424"></span></p>
<p>The MSI R4890 Cyclone SOC, which shares as much aesthetically with a motorcycle engine as it does a PC component, is a perfect example of everything that is <a href="http://www.gizmodo.com.au/2009/07/giz-explains-how-to-choose-the-right-graphics-card/">confusing, irritating and unnecessarily obfuscated</a> with graphics cards today.</p>
<p>There&#8217;s a lot of impressive tech here&mdash;an overclocked 1GHz ATI Radeon HD 4890 GPU and 1GB of GDDR5 RAM&mdash; but instead of putting that into meaningful terms, MSI is content to just throw the numbers out there and brag about the card&#8217;s &#8220;200-year lifespan&#8221; and &#8220;largest ever&#8221; fan. I&#8217;m sure this is fun for the hardest of the hardcore enthusiasts, but for the rest of us it&#8217;s just a <a href="http://www.gizmodo.com.au/2009/07/giz-explains-how-to-choose-the-right-graphics-card/">headache</a>. The card should ship any day now, priced somewhere in the ballpark of $US250. [<a href="http://www.guru3d.com/news/msi-r4890-cyclone-soc-launched/">Slashgear</a>]</p>
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