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This morning at Digital Signage World, Intel were showing off their proof of concept augmented reality digital display. It uses a combination of real time analytics, augmented reality and comprehensive touchscreen technology to allow users to engage with the display to get more from their shopping experience. Every shopping centre should get one now.
See that beautiful model there, frolicking with a few of her friends? No? Well, your smartphone can. This billboard – and two others like it – is one giant QR code that in this case gives particular significance to augmented reality.
As you juggle your virtual, augmented reality soccer ball with this cool little cameraphone-enabled app, be sure to have friends blare their vuvuzelas in your ears to complete the ambiance.
In your FACE, iPhone users! Layar’s latest update, 3.5, has been released first for Android phones. It includes the new ‘stream’ feature, which offers up augmented reality information based on your location, without a search entry needed.
Vegas is already larger than life, causing a crick in the neck every time you want to take in the full wonders of the strip. And that’s before you make it to Déjà Vu Erotic Ultralounge.
Armed with either an iPhone or Android, hundreds of Amsterdam residents are expected to converge on Dam Square tomorrow at 2pm for the first ever augmented reality flashmob. Darth Vader, Superman and various other characters will be making super-special appearances.
