analysis

EB Games Explains Big Data Strategies

Data mining can provide fresh insights into your business, but how do you ensure you’re identifying the right information and sharing it with the right people? The experience of games retailer EB Games offers some insights.


How Facebook Uses You As Part Of A Giant Sociological Experiment

Facebook, with its 900 million users, is a social scientist’s wet dream: a huge number of participants, all offering up rich streams of personal information. Obviously that hasn’t escaped Facebook’s attention, which is why it has its own team of social scientists analysing all of our data — and, on occasion, experimenting with us too.


Can A Supercomputer Predict Revolutions?

Shades of Minority Report, anyone? Singularity Hub reports on the use of supercomputers to mine millions of news reports in order to more accurately predict political instability. It can’t quite read the future, yet, technically speaking.


How A Silly Phone For Teens Reveals Microsoft's Plan For Us All

Despite its mobile prowess, Apple sucks at the internet. But surprisingly it’s Microsoft—not Google—that’s best positioned for Our Future in the Cloud. Here’s why.


Google Is Leapfrogging Apple

Google is done playing catch-up. Today they’re setting the agenda: With Android Froyo, Google TV, mobile ads and streaming media, Google isn’t just matching Apple—they’re taking the lead.


Sony Responds! "We Are Never Going To Be As Narrow As Apple"

After our We Miss Sony series ran, I got a call from Sony’s head of corporate communications. “You made my weekend very busy,” he said.


Why Google Should Buy Palm

With terrible sales and no sign of turnaround, Palm’s options are whittling down to one: buyout. Ex-Appler Phil Kearney sees a buyer in Google, which, in its looming megawar with Apple, might need Palm as much as Palm needs it.


The Return Of Sony

We love Sony. We really do. And we want them to get back in the game, because competition makes everyone better. Here’s how they do it.


Let's Make.Believe Sony Ads Make Sense!

Sony’s newest catchphrase, “make.believe”, is a fitting reminder that Sony ads make no sense. Laptops take flight, PlayStations become monsters, and pitchmen state plainly that Sony TVs make you better at playing sports. Most of all – look! Play-doh bunnies!


Sony's Engineer Brothers

To understand Sony, understand its founders, Masaru Ibuka and Akio Morita. Even though both are now gone, their executive dynasty and its haphazard, emotional governance established the model for the Sony of today – even as it holds Sony back.