alcohol

Scientists Built Fake Pub To Film Strangers Drinking Alcohol

At London South Bank University’s shiny new pub, the drinks are free, but they, uhh, may or may not actually contain alcohol. And it’s not a real pub, actually. Oh, and there are little cameras all over the place tracking your every movement.


We Drank Beer Concentrate So You Don't Have To

You’ve spent the entire day hiking in the backcountry. Filthy, sweaty, and tired, you want nothing more than to fall to the ground and fill your mouth with cold, life-restoring beer. Well, you kind of can; Pat’s Backcountry Beverages claims to have the answer to every camping ale addict’s prayers: a hyper-potent, concentrated beer gel that comes in its very own packet. Just add (carbonated) water.


Reimagining The Home Bar Of The Future

I don’t know about you, but my home bar is a mess. It’s two shelves utterly stuffed with bottles any way they’ll fit, with no rhyme or reason behind it. Rarely do I have any concept of how much I have left of what; I have to check every bottle and hope there’s enough to scrape together a decent cocktail. In the future, it wouldn’t have to be this way.


This Incredibly Touching Ad About Whisky Is Better Than Most Movies

This moving commercial about Bell’s whisky does more in two minutes than most movies do in two hours. Give it a try. I went in expecting nothing — I mean, it’s a commercial! — and walked away gently holding my heart. It’s definitely better than any commercial that aired during the Super Bowl and probably more heartwarming than some Oscar movies.


Why Astronauts Were Banned From Drinking Wine In Outer Space

The story behind NASA’s brief embrace of extraterrestrial sherry is a curious one. In the early seventies, the agency’s focus was shifting from short, Moon-focused missions to possibility of longer-term inhabitation of space. A revamped menu was among the most pressing challenges: food on the Gemini and Apollo programs came in dehydrated cube form, or squeezed from a pouch, and was universally regarded as inedible.


Time Travelling Scientists Were Going To Save Liquor After Prohibition

After alcohol prohibition was repealed in 1933, many American distillers had a problem: they didn’t have enough old booze lying around. It’s possible to churn out a barrel of whiskey in just a few days, but you need at least 3 years of ageing for many people to consider it any good. The “time travelling” scientists of the Great Depression were going to fix all that.


How Two Big Brand Boozes Are Moving Forward By Going Backward

Original recipes are one of those things coveted most in marketing. Remember how excited everyone was about Coca-Cola Classic after the New Coke fiasco? Well, sometimes spirits-makers want to get in on that action as well, whether that means a limited-edition release like Beefeater is doing with Burrough’s Reserve, or whether it’s a complete replacement of the brand’s main product, à la Pernod Absinthe. We recently spent some time with both of these new/old products. Here’s the skinny.


The 20 Weirdest, Coolest Liquor Bottles In The World

Generally speaking, it’s what’s inside a bottle that counts. It could come out of a yak udder just as long as it still tastes like a fine, single-malt Scotch. Still, there’s nothing wrong with a little creative packaging. And booze bottles come in some of the most creative, decadent, and just plain bizarre designs you can imagine.


Drinking Alcohol Doesn't Actually Kill Brain Cells

Myth: Alcohol kills brain cells. Now, to qualify that title, pure alcohol will absolutely kill brain cells and many other types of cells, which is why it is used as a disinfectant. However, recent research has shown that the quantity of alcohol you could possibly take in, without killing yourself, does not introduce enough alcohol into your bloodstream to kill brain cells.


Iceland Is Making Beer Out Of Dead Whales

These days, brewers get pretty creative with what they put in their beer. You can get beer containing anything from doughnuts to moon dust. And, wacky as it is, weird beer is a pretty fun conversation starter. That is, until you start putting endangered species in it.