advertising

How Times Square Works

When we stepped out onto the roof, the wind whipped me sideways, and it took me a second to get my bearings. I was nine storeys above Times Square, staring at the back of its biggest LED sign, and it was thrilling.


Here's One Way To Make People Watch Your Pre-Roll Ad

When YouTube randomly serves you up a pre-roll ad, the five second wait before you can skip to your video feels like an eternity. But a Providence-based ad agency called Nail might have come up with a pre-roll ad that no one in their right mind would dare skip — lest they electrocute an innocent puppy. (OK, not really. We… think).


Gum-Packing Coffee Cup Sleeves Prevent Burns And Bad Breath

If you think a fancy new lid is the only way you can upgrade a disposable coffee cup, you clearly haven’t seen what ad agency DDB came up with for a South African chain called the Seattle Coffee Co. For a limited time its paper sleeves that prevent burns (and lawsuits) were upgraded with a free sample of Orbit mint gum to help eliminate coffee breath the rest of the day.


New Old Spice Mandroid Ads Hilariously Embrace The Uncanny Valley

More often than not, man’s attempts to clone itself through robotics has lead to the creation of unsettling, and downright creepy, automatons. So kudos to the folks at Old Spice, or at least its ad agency, for finding a way to hilariously embrace the Uncanny Valley through a series of commercials starring its newest hunk: the Mandroid.


This Ad For A Homeless Shelter Is Also A Mini Homeless Shelter

A curious ad campaign recently popped up in Vancouver. The backs of park benches have become billboards for Raincity Housing, a non-profit that helps the homeless. But they’re not just advertisements for a homeless shelter. Some of the ads actually transform into little shelters.


Skydiving Elephants And Other Animals Doing Crazy Stunts

Video: Watch a bunch of elephants, giraffes, turtles and ostriches doing extreme human stunts like skydiving, riding roller coasters, walking a tightrope, skateboarding a half pipe and so forth — thanks to the magic of computers, of course. It’s ok, there’s no need to call RSPCA. The elephants are not real. For an old ad campaign for France 3. It’s cute and ticklish to imagine real animals wanting to do the crazy stuff we do.


Delta Put The Most Useful Ad Ever Inside Uber Cars

To promote the fact that Delta has added USB ports to every seat on its long-haul international flights, the airline installed these clever ads — as spotted by Laughing Squid’s Scott Beale — in New York Uber taxis, giving them powered USB ports too so that passengers can recharge their phones.


A Clever Newspaper Ad That Transforms Into Two Mugs Of Coffee

Sometimes the most effective advertising is just getting the consumer to try a free sample. But with this campaign, Nescafe managed to embrace best of both approaches with a clever print ad that turns into a couple of mugs full of coffee.


Stuntmen In LED Suits Made This Impossible Parkour Run A Reality

The advent of CGI has allowed us to realise things on-screen we never thought would be possible — from living, breathing dinosaurs, to giant transforming robots. But it’s become so over-used that over-the-top practical effects now draw the biggest wows from audiences, like Lexus’ use of countless LED-suit clad stuntmen to create one unbelievable parkour run across Kuala Lumpur.


Audi Turned 28 Cars Into A Giant World Cup Scoreboard

In what could turn out to be yet another vain attempt to get most Americans to like — or even mildly appreciate — soccer, Audi created a giant World Cup scoreboard made from something the country definitely loves: cars.