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Google's Testing Web-Style Responsive Ads On Huge London Billboards

Google has long been using technology it calls DoubleClick to target ads on millions of websites. Now, it’s taking it to the city streets, installing a series of billboard in London that use real-time data to change what they display.

GoPro Awards Is Offering Up $US5 Million A Year For Your Videos

Back in July GoPro announced a way for you to get paid for the videos you shoot via a licensing portal, but now it’s upping the ante. With GoPro Awards, an ongoing contest pays you for the photos and videos you shoot. $US500 for a photo, $US1,000 for a raw video clip, and $US5,000 for a video edit. Not bad.

Twitter's Hashflags Are An Abomination, And They Must Be Stopped

Did you tweet a photo of the supermoon last night? Perhaps you used the #supermoon hashtag, only to discover that a round red welt had affixed itself to your tweet, as ugly and unwanted as a social media zit. These are called hashflags.

Most Holidays Are Fake, And Here's Why

Do you celebrate National Onion Rings Day? What about Be Kind to Animals Week? Do you know what you’re buying your significant other for Talk Like a Pirate Day? Time is running out! ThARRRRs just 9 shopping days left!

Pepsi Made A Blimp That Helps Friends Stick Together At A Music Festival

When you’re truly enjoying yourself at a music festival, it’s all but guaranteed that at some point you’ll get separated from your friends. So to make it easier to find them again, Pepsi made an app-connected blimp that helps guide lost and lonely revellers back to their pals.

An Amazing Ferrofluid Display Brings Nike's New Sneakers To Life

So far, the most practical use man has found for ferrofluid — the mesmerising black goo that reacts to magnets in cool ways — is as gorgeous eye candy. And that’s totally OK, because how else would have Nike realised this slick animated display for its new Kevin Durant sneakers?

Watch SKY's Hilarious 'Full Metal Jacket' Ads For The NZ Rugby World Cup

As you might imagine, New Zealand got rather excited when it was given the hosting rights to the Rugby World Cup back in 2011. Unsurprisingly, it also won said international competition. Turns out SKY went to the trouble of putting together some rather funny ads for the event, featuring a would-be R Lee Ermey doppelganger whipping the channel’s cameramen into shape.

Facebook Ads Are About To Get Even More Annoying

It was sort of fun when Facebook started allowing users to upload animated GIFs a few months ago, but now select advertisers get to experiment with the format. This could get ugly.

This GPS Speaks In A Child's Voice Near Schools To Make Drivers More Careful

Humans are hard-wired to respond to the voice of a child. So to make drivers more cautious and careful around children, an ad agency in Sweden created a GPS app that switches to the voice of a child whenever the car is near a school.

The Only Thing I'll Miss About Cable Is My DVR

As far as watching TV goes, the experience provided by a traditional cable provider is crap. Slow hardware, clunky interfaces, unwanted bundled channels. Streaming services are slowly replacing all of this and thanks goodness for them. But there’s an aspect of the old way that I will sorely miss — the DVR and its magical commercial skipping powers.

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