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This ingenious interactive ad for Swedish pharmacy brand Apotek is just perfect. When the train pulls into the station it feels exactly what you feel: the wind blowing through your hair.
Let’s be honest with ourselves here for a moment. If you’re heading to IKEA to furnish your home, you probably don’t live in a sprawling million-dollar mansion. Instead, you’re probably furnishing a cosy apartment. And not only is IKEA aware of this, it’s also taken it to heart with a tiny billboard that still manages to maximise ad space with three different messages.
The dramatic increase of online shopping has fanned the flames of competition between shipping companies. Which is why, using thermal-activated ink, DHL figured the best way to advertise just how fast and efficient its shipping services are was to trick its competitors into doing it for them.
Why does the UK get all the good ads? As our friends at Gizmodo UK report, The Lego Movie bought out an entire commercial block last night, showing popular ads from companies that would have gone there — except in Lego. Absolutely brilliant.
This moving commercial about Bell’s whisky does more in two minutes than most movies do in two hours. Give it a try. I went in expecting nothing — I mean, it’s a commercial! — and walked away gently holding my heart. It’s definitely better than any commercial that aired during the Super Bowl and probably more heartwarming than some Oscar movies.
Artist Etienne Lavie had a lightbulb bursting idea: what if all the advertisements we see on a daily basis in the street, on trains and billboards and so forth were replaced with beautiful works of art? Instead of seeing a C-list celeb shilling a sugar drink or a traditionally beautiful faceless model selling strips of underwear fabric, you’d see paintings and murals. The world would look so much more awesome.