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Watchmaker Tag Heuer has put up a teaser video for their forthcoming Meridiist phone, and boy is it a slap in the face to everyday Joe Sixpacks like you and me.
Just so we're all clear on this, there is no way that purchasing a computer or gadget of any kind, regardless of price, brand or size, will get girls like this to talk to you. I'm sorry, but it's the truth. Spend that money on some new clothes, a haircut and a gym membership. You are too smart to be taken by these base tactics, my friends. [CNET Taiwan via The Raw Feed]
Windows finally has a slogan you'll remember—not a bad one, either—so it was only a matter of time before it was transformed into the next internet meme. Take When Obama Wins, blend with Redmond's latest branding, shake, and you've got And I'm a PC. You can pound the refresh key to see the genius (or not) of the hundreds of subversive sloganeers before you, or add your own. So far, it's mostly a mix of McCain jabs, Windows smears, and Mac & Linux cheerleading, but still fairly entertaining. What kind of PC are you? [And I'm a PC via Ad Freak via The Presurfer]
Say what you will about Windows Vista, but we think it's a little outlandish to advertise the product on a toilet. In an unnamed Russian city, ads for Vista appear right on the porcelain reading, "Windows Vista - the digital future starts here." We really hope it's an advertising agency's version of a prank. Otherwise, Microsoft appears to be after that "I pee standing up and often drink so much that I puke" demographic...which is probably pretty broad, honestly. [English Russia via CrunchGear]
Another day, another strange, mildly unsettling Playstation 3 ad. This time, it shows people as human Matroska Russian dolls. You see, fat guys? If you finally want to become the skinny, attractive girl that you've always wanted to be, simply buy a PS3. Makes perfect sense to me! Also, people who are looking to meet skinny, attractive girls via online gaming: she's probably a fat dude. You've been warned. [Arab Aquarius via NotCot]
The first G1 ad has hit, and it's so sassy! It like, totally doesn't care about using proper English! It's just so much, uh, funnerer than other mobile ads. You know, because that's how the kids are talking these days. Incorrectly. Oh, T-Mo, you're so hip and with it. No wonder you wheeled out the Google kings on rollerblades today.
I love the new Microsoft ads, from Seinfeld to the I'm a PC montage, but I'm no expert. Vanity Fair asked 7 Advertising pros to comment on Microsoft's campaign. They put answers in cute little old fashioned Windows error prompts. One thought: There are lots of CEOs here, but I'd prefer to see more creative director share their thoughts. [Vanity Fair]
There is no doubt about it, Microsoft's "I'm a PC" ads are far better than those miserably bad Gates and Seinfeld spots. The newer ads try to dispel the stereotype of the Windows user as a glasses-wearing, buttoned-up super nerd by throwing popular actors, personalities, astronauts and everyday people into the mix. But I have to wonder—will any amount of money spent on advertising actually be effective in overcoming the stereotype, or is it too ingrained in your mind?
Do you want to know a little more about Sean Siler, Microsoft's version of Apple's PC parody John Hodgman? Of course you do! Luckily, the latest Microsoft commercial had his email address right inside, and you can email "him" at sean@windows.com. But we saved you the 10 seconds and sent the email ourselves. Here's his response, listing personal factoids like his real background as a Microsoft Program Manager and penchant for brown suits:
Whaaat? John Hodgman, that PC guy from those Apple commercials, was spotted on the train with an iPhone. A voice of dissension from the Apple party for years, it's a blow to PC users everywhere to see him caving to the casual cool hoodies of Justin Long. That's good, Hodgman. Keep your daughter turned away. Don't let her watch as a grown man abandons everything he believes in. [ISO50]
Watchmaker 
There is no doubt about it, 