Admob

US Targets Apple’s iAd For Antitrust Probe

3:00AM June 11, 2010 | Brian Barrett

Word comes from the Financial Times today that US regulators are planning an antitrust investigation into Apple’s iAd mobile advertising platform. At issue: the iAd terms and conditions that allow Apple to shut out Google entirely from its potent ecosystem. More »


AdMob Is Not Happy About Being Excluded From iOS

4:57AM June 10, 2010 | Kyle VanHemert

Yesterday, All Things D pointed out that Apple’s revised iOS mobile ad terms only allowed “independent” ad agencies to collect user data, effectively blocking the Google-dependent AdMob from competing on Apple’s devices. AdMob doesn’t like that one bit! More »


Apple’s New Mobile Ad Terms Keep AdMob Out Of iOS

6:01AM June 9, 2010 | Kyle VanHemert

At D8, Steve Jobs said that Apple’s move to block outside ad agencies from collecting user information was made to protect user privacy, not to box out the competition. He promised that Apple would allow other advertising networks to collect user statistics, effectively letting them compete with Apple’s own iAd. More »


Google Officially Acquires AdMob

6:23AM May 28, 2010 | Kyle VanHemert

After months of uncertainty amid FTC investigations, Google’s acquisition of AdMob is finally totally 100 per cent complete. Now, Google’s shiny ads and Apple’s shiny ads will compete for your eyeballs and you will try your best not to let them bother you too much. [Google Blog]


How Apple Enabled Google’s $US750 Million AdMob Purchase

3:13AM May 22, 2010 | Brian Barrett

Apple versus Google. That’s the major thread these days, two corporate monoliths duking it out for tech supremacy. But today, Apple‘s actions allowed Google to become the most powerful mobile ad company in the world. More »


Mobile

How The iPhone Could End Up In Second Place

4:24AM March 30, 2010 | John Herrman

Here are the US mobile web traffic figures for iPhone OS and Android, getting ready to collide: Android, on its way up; iPhone, on its way down. So when will Android overtake the iPhone? Try next month. More »


Rumour: Apple’s "iAd" Mobile Advertising Platform Is Their Next Big Thing

1:04AM March 28, 2010 | Kyle VanHemert

MediaPost reports that Apple’s next next big thing, after iPads invade the world on April 3, will be iAd, a new mobile advertising platform to be debuted on April 7. Coffee dates aside, this is Apple going for Google’s jugular. More »


Apple Stole Lala From Google, And Things Are Just Getting Ugly

3:33PM December 11, 2009 | Matt Buchanan

So, reason Apple paid $US85 million for Lala is because they were stealing it from Google. Which is like payback, because Google stole Admob from Apple, and oh, lordee is this fight gruesome. More »


Google Buys AdMob, Secures Strength In Mobile Advertising

6:30PM November 10, 2009 | Dan Nosowitz

Today, Google purchased AdMob for $US750 million. AdMob provides mobile advertisements in places Google doesn’t, like in apps or while web browsing, but what it really means is that Google is staking its claim in the mobile ad world. More »