Sportswear and shoe maker Adidas has allegedly cancelled a hefty $US10 million iAd due to “control issues” that could not be resolved with Apple or its CEO, Steve Jobs.
Boba Fett armour-matching sneakers might be an idea more awesome in my mind than on my feet, but props to Adidas for celebrating the galaxy’s most bad-ass bounty hunter. Keep them in the toylike packaging for collector cred, of course. [Pursuitist]
We’re so conditioned to retching whenever we see a knock-off, that I did a doubletake when I clapped eyes on this Adidas sneaker phone. Want to know the coolest thing? It’s a clamshell. In this case, that’s cool. You’ll see:
Knocking off some of that winter flab will be a little easier with Adidas’ MiCoach app, which helps you plan and track a cardio regimen. MiCoach uses your phone’s GPS to monitor your speed keep up with a targeted pace.
Adidas miCoach is a fitness activity tracking system similar to Nike+, except it gives you more data – including heart rate information – and has a sexy voice to guide you through workouts. Yes, it costs more, but it also does more.
From the ball to special uniforms that make you jump higher, this year’s World Cup could very well be the most techie soccer tournament the world’s ever seen.
I’m a big fan of augmented reality. I think it’s got the potential to completely change how we receive information in the real world by using technology. But at the moment it seems to be little more than a marketing gimmick. The proof? Adidas are shipping shoes with a printed code on the shoe tongue that allows you to play a “game” when you stick it up infront of a webcam.
