action figures
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The Master of the Universe Movie Is Back On, Again
It seems that by the power of Greyskull, the Master of the Universe movie is back on! New developments have been publicized by Deadline, revealing that Laika ceo and President Travis Knight has pitched his take on the Mattel franchise. Travis is no stranger to the live-action toy world, having previously directed Bumblebee, the successful…
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Does Anyone Else Find Hasbro’s Groove ‘N Grow Groot Incredibly Upsetting?
The mountain of merchandise revealed at San Diego Comic-Con this year included a couple of toys we wish we could un-see. Lego’s two foot-tall brick-built Chewbacca’s beady eyes are already a staple of our nightmares, and is soon to be joined by a growing Groot Hasbro that makes the character look like he’s being stretched…
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Hasbro Is Crowdfunding a $416 Version of G.I. Joe’s Cobra HISS Tank
The great thing about leveraging nostalgia to sell toys is that your customer base is all grown up with jobs and disposable money for making exorbitant purchases. This isn’t the first time Hasbro has resurrected the Cobra HISS tank from its classic G.I. Joe ‘80s toy line, but it is the first time the company…
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Star Wars, Marvel, and Hygienic Dinos Lead This Week’s Toy News
Welcome back to Toy Aisle, Gizmodo’s regular round up of the most fun, and occasionally weirdest, way to spend your money on the internet. This week, Lego turns to Marvel for its cutest new set, Hasbro teases what’s coming from its Obi-Wan Kenobi merch, and… well, have you ever needed more encouragement for proper bathroom…