US District Court Judge Timothy Batten Sr remarked that people might “misunderstand” the commercials, “but that doesn’t mean they’re misleading”. He continued to add that “most people who are watching TV are semi-catatonic” to begin with. Let’s hope his train of thought remains during the follow-up hearing on December 16, because the case is starting to lose any entertainment value. [AJC via Engadget]

Today Verizon responded to AT&T’s “There’s a Map For That” commercials lawsuit by releasing a slew of new commercials with similar themes and messaging. The battle continues, this time on the infamous Island of Misfit Toys.

The first commercial, which I saw air for the first time during the New England Patriots game this afternoon, is called Verizon Blue Christmas (above). As Elvis croons, a man depressingly makes his way home with no network coverage. He’s utterly sad until he sees that a wrapped, red present might just contain the phone he’s really looking for.

The second commercial, below, shows us that the “naughty” people won’t be getting coal in their stockings this year. Nope, they’ll be getting spotty AT&T 3G service instead! Ho ho ho.

The last commercial places an iPhone-esque phone on the Island of Misfit Toys. The phone seems out of place, at least until the toys get a glimpse of its 3G network. “You’ll fit right in!” they scream. And then we all just laugh and laugh. [Verizon's YouTube Account]

Channels: COR, DMDR, LD, and NR Internal
Roles: Reps & Above
Markets: All
Contact: Your Manager

AT&T filed a lawsuit on November 4, 2009 against Verizon’s “There’s a Map for That” advertising campaign. Independent research shows that the maps in the advertisements mislead consumers into believing that we do not offer any wireless service in the vast majority of the country. In fact, AT&T’s 2.5G EDGE network covers 1.75 million square miles of the United States, reaching some 296 million people, roughly the same number reached by Verizon’s network. This network supports popular services like e-mail, surfing the Web, texting, and voice calling, including the activities shown in the Verizon TV advertisements. In addition, our 3G service, the nation’s fastest, is available in more than 9,400 cities and towns.

We filed the lawsuit in Federal District Court in Atlanta and asked that Verizon be prohibited from misleading consumers regarding the scope of our wireless network.

How should I respond to customers who ask about the lawsuit?

While we cannot speculate on the complaint filed, it is a great opportunity to remind customers of AT&T’s many advantages that over 81 million customers enjoy, including:

* Best Network
* The best coverage worldwide (More Bars in More PlacesTM).
* The nation’s fastest 3G network and the only national 3G carrier providing simultaneous voice and data usage.
* The most devices that work in the most places including Japan and South Korea (3G 2100 MHz device required).
* The nation’s largest wireless and wireline broadband provider.
* The nation’s largest company-owned and operated WiFi network with more than 20,000 hotspots, including Starbucks, McDonald’s and Barnes and Noble, as well as access to over 120,000 hotspots around the world.
* The leading provider of local and long distance voice services.

Greatest Value – The fairest value with Rollover® allowing customers to keep their unused minutes month to month.
Best Products – The most innovative exclusive devices such as the iPhoneTM 3GS.
Most Convenient Services
* The most customer friendly free self-service tools with *Services for checking usage, paying bills, and adding features.
* The most convenient and cost-effective way for customers to manage their accounts with Combined Billing for wireless and wireline products.
* Industry leading 30-day satisfaction guarantee.

As always, if you have an inquiry from the media, please refer them to your local media relations team member.

I guess that if you’ve made a mockery of the court system with a ridiculous lawsuit, then you might as well use the attention for a bit of spin. [Mobile Crunch]

Now, the ad focuses on 3G alone, and the discussion is about 3G services, including video. But the charge AT&T makes is that people who watch the ad are being deliberately led to thinking that in the white spaces, there’s no AT&T phone service at all. Here’s the accusation:

Consumers are interpreting the white or blank space on the maps to mean that AT&T customers who are not in an AT&T “3G” coverage area have no wireless coverage whatsoever, and therefore have no ability to use their wireless devices for any purposes in vast areas of the country. This interpretation is not surprising as Verizon, in its own coverage maps, uses white space to inform customers that no coverage of any kind exists.

The thing is, this is somewhat tricky to prove, but it sounds wrong. There are areas of Verizon voice coverage that are not marked as red in the map in the commercial, if my squint-eye human-instrument comparison test is accurate. Try it for yourself. Does the map up top better resemble the one in blue and yellow (but not green), which shows broadband, aka 3G? Or the one in red, which shows voice and messaging?

For reference, here’s AT&T’s map — note, only the very darkest shade of blue represents 3G coverage:

The ad may be filled with jargon that confuses middle America — I will admit that — but to the trained ear, it’s pretty clearly about 3G. As far as these maps claim though, that seems dubious. The maps that Verizon chose do seem to represent the same thing — 3G coverage only. Yes, AT&T lawyers, if I’m right about this, it means that Verizon could have gone with a map of all their services that was even redder than the one in the ad. So what’s say we spend more of that iPhone subscription money on fixing the network (near my house, please!) and less money on frivolous lawsuits.

[AT&T's Motion for the Restraining Order of Verizon WARNING: PDF]

The move, if it did happen, would clearly be a response to the surging popularity of iPhone gaming.

“Only people who can pay thousands of yen a month [in mobile phone subscriptions] can be iPhone customers. That doesn’t fit Nintendo customers because we make amusement products,” Mr Iwata said.

The Kindle’s one-off cost would better suit Nintendo’s customer base, he said. “In reality, if we did this it would increase the cost of the hardware, and customers would complain about Nintendo putting prices up, but it is one option for the future.”

Interesting! Would you pay more up front for free lifetime wireless access on a new handheld from Nintendo? [Financial Times via Electronista]

Size: 93 x 50 x 14.1 mm (approx.)
Weight: 95 grams (approx.)
Available colours: Carbon
(Custom light features come in Amber, Sapphire, Beryl, Diamond and Amethyst.)
Main screen: 2.2-inch (5) QVGA 262K TFT
Resolution: 240×320 pixels
Networks: GSM/ EDGE 850/900/1800/1900 + HSDPA 2100/1700