Today, Cambridge Analytica employees learned that its parent company, the SCL Group, was shuttering the business, with American-based workers directed to return their keycards immediately, according to documentation reviewed by Gizmodo.
Photo: Getty
The news was announced during a conference call led by Julian Wheatland, the current chairman of the SCL Group who was reportedly tapped to take over as Cambridge Analytica’s next CEO. Both Cambridge Analytica and SCL Elections will now close their doors.
During the call, Wheatland said that the board determined that rebranding the company’s current offerings in the current environment is “futile”.
Cambridge Analytica and SCL have offices in London, New York City, Arlington, Virginia and Washington, DC. The conference call was originally scheduled for Tuesday morning local time, but was repeatedly pushed back until early Wednesday afternoon, ultimately getting rescheduled more than half a dozen times.
Screenshots from the company’s internal chat service obtained by Gizmodo show a darkly comic mood in anticipation of the call. One employee shared bleakly titled Spotify playlists in Slack featuring songs such as “High and Dry” by Radiohead, “The End” by The Doors, and “Help!” by The Beatles. Another employee posted a still from Titanic showing the ship’s band playing their instruments as the vessel sinks.
In explaining the decision to close the offices, Wheatland cited the ongoing investigations into Cambridge Analytica’s massive data harvesting scandal, damage to the company’s reputation, and loss of clients.
In March, Britain’s information commissioner announced that she was seeking a warrant to investigate any misconduct by the data analytics firm, looking to search both its offices and its servers. UK authorities raided the London office later that month, but have yet to release their findings.
Meanwhile, embattled former CEO Alexander Nix refused to testify before the British Parliamentary media committee regarding the firm’s misuse of Facebook user data.
Speaking to The Wall Street Journal, SCL Group founder Nigel Oakes confirmed that both Cambridge Analytica and SCL are shutting down.
In a press release, Cambridge Analytica announced that it, SCL Elections, and other affiliate companies have filed for insolvency in the UK, with bankruptcy proceedings in the US to follow.
“Despite Cambridge Analytica’s unwavering confidence that its employees have acted ethically and lawfully, which view is now fully supported by [a third-party audit], the siege of media coverage has driven away virtually all of the Company’s customers and suppliers,” states the release.
“As a result, it has been determined that it is no longer viable to continue operating the business, which left Cambridge Analytica with no realistic alternative to placing the Company into administration.”
We reached out to Cambridge Analytica for more information but had not heard back at time of writing.