After years of delay, Amazon and Apple have finally reached an agreement to bring the Amazon Prime video app to Apple TV set-top-boxes everywhere. Apple CEO Tim Cook made the announcement today at the company’s annual developer conference WWDC 2017.
[referenced url=”https://gizmodo.com.au/2017/06/well-be-liveblogging-apples-wwdc-2017-keynote-right-here-on-monday/” thumb=”https://i.kinja-img.com/gawker-media/image/upload/t_ku-large/r2hhyxqanolwznbmqvyp.png” title=”Our Apple WWDC Keynote Liveblog Is Right Here” excerpt=”Image. Gizmodo It’s WWDC time and that means Apple’s ready to show off some shiny new software. We can expect to see updates to macOS and iOS as usual. But as a special treat, the rumour mills say that Tim Cook and friends will introduce some new hardware, too. Will it be a Siri speaker? (Maybe.) Will it be a MacBook update?? (Maybe.) Will it be a new car??? (Definitely not.)”]
The app will give Amazon Prime subscribers the ability to watch Prime video content such as TV shows and movies while using an Apple TV. For the last few years, Amazon Prime subscribers were forced to watch shows using their Apple TV by using Apple AirPlay, a cumbersome workaround that involved tethering the set-top-box to another device like a MacBook or iPhone.
The issue is over the fact that both Apple and Amazon want to create walled gardens for people to experience entertainment in their homes. Amazon sells various Fire TV products that bring internet video to TV sets just the way that Apple TV boxes do. Although the two streaming products have competed against each other for years, it seems that both Amazon and Apple agree that it makes more sense to just let people watch their damn TV shows.