Just Look How Freaking Thin LG's New OLED TVs Are

At 2.57mm thick, LG's new OLED W7 television might be the thinnest giant television ever made. I don't want to say that. It feels like hyperbole, and over the next few days I have no doubt that a lot of other televisions are going to use similar tech for similar results, but look at that image above. Note how that 65-inch display is actually thinner than that woman's finger. Now come back and tell me that isn't incredible.

All images: Alex Cranz

The entire television sits so close to the wall that at first you assume it's an optical illusion — maybe a fake wall built to hide all the wires and TV guts. Then you pry it away and peer behind it. It really is that thin. The 65-inch version weighs less than 7kg and hangs on the wall via a light steel frame, with magnets available so you can force it even flusher to the wall.

The guts, and everything from the power cord to the input ports, have all been moved off of the display. This isn't a new concept. Samsung announced something similar yesterday. But Samsung's box of TV guts and ports seems intended to be shuffled off to the side, while LG's is meant to be front and centre as it doubles as a Dolby Atmos soundbar as well.

Visually, LG's new OLED is about as stunning as last year's model. Colours pop and blacks are true. LG says that it should be capable of reproducing 99 per cent of the DCI colour space, versus the 97 per cent of last year, which means it will be unnoticeable to you unless you're a graphic artist or editor and ruminate on colour 24/7. The OLED W7 will also support four of the currently competing HDR formats: HDR 10, Dolby Vision, Hybrid Log Gamma and a new Technicolor HDR format. That makes it one of the better futureproof TVs available right now.

And it will need to be futureproof. While LG made no mention of price, last year's stunning flagship 65-inch G6 cost $11,000. It's a safe bet to say the 65-inch W7 will be lucky to start at the same price when it begins shipping in the US in March. A 77-inch version will also be available, but at a date later this year in the US. Australian availability has not yet been announced.


Comments

    2.57mm or 2.57cm?

      Who freaking cares about freaking details like cm or mm, it's freaking thin and that's all that freaking matters.

      Millimetres. Though there's some confusion apparently whether it's 2.57 or 3.5mm across different previews I've found.

    Definitely ain't 2.5mm. Great journalism as usual Giz.

      You may want to have a word with LG's media staff too then:

      The OLED panel, measuring only 2.57mm thin in the 65-inch model, can be mounted directly on the wall, eliminating any gap between the TV and the wall.

      http://ces2017.lgnewsroom.com/news/lg-signature-oled-tv-w-pushes-tv-design-new-dimension-ces-2017/

        that's weird. It's clearly around 10mm, but definitely not 25mm if it's a typo. Blind freddy can see it's not 2.5mm.

          Looks as though it's just deceiving pictures. This is more like the advertised (Scroll to bottom comment pic) It's tiny http://gizmodo.com/lgs-new-oled-tv-might-be-one-of-the-thinnest-tvs-ever-m-1790742981

          Last edited 05/01/17 5:02 pm

            That's a much better pic. As someone on that thread mentioned, it appears that half the black in the first photo is actually the panel's shadow on the wall. If you squint, you can see a slight difference in colour levels between the black panel edge and the very-nearly-black shadow.

            Ah yeah once pointed out I can see that half the image is shadow. I'm going to take a stable in the dark and say lg knows what they've built and it's 2.57mm.

            I mean what about 2.57mm sounds like a guess? Lol

          I can speak for myself!!

          And its bigger than 2.5mm..

      Apparently it is 2.5mm, but with the mounting bracket it's slightly thicker, according to cnet article.

    Am I the only one that's bothered by making the guts of the thing a soundbar? Who is that for? I mean surely the gear nerds looking for the best TV ever want to pair it with a half-decent home theatre rather than a bundled-in soundbar, right? And if you have money to burn and want it for the gorgeous design mounted on your wall, isn't that spoiled by the big chunk of plastic sitting below it?

      Actually given past discussions on various Gizmodo articles regarding home theatre sound components I get the feeling many, many, Gizmodo readers actually don't give much of a damn about audio quality!!

        And that ladies and gentlemen, is how you play spot the sound engineer.
        Lol, I only jest. ;)

        You are correct, I read some interesting experiments on the perception of sound quality a while back.
        First they had people rate audio based on if they found it pleasant or not, without informing them of any quality differences.
        They found people rated the lower quality the same as the higher.

        They repeated the experiment with another group adding details of sound quality to the brief.
        Interestingly, people rated based off the stated quality and had a wider range of scores.

        So yes, it would seem that most people aren't fussed with the quality of the home audio.

          Yeah those sorts of tests don't work as you pointed out its too easy to get biased results based on how each is presented, the choice of audio etc. Give each participant a week to use each option in their own way and I would bet most would notice if one option had far superior sonic qualities than the other.

            That was the point, that the quality wasn't obvious to most until they had been presented knowledge of such.
            The introduced bias was part of the experiment.

            The first group didn't notice the quality differences, the second searched for them.

              Yeah good point. That makes sense. I think though even if not given explicit instructions over time most would tell the difference. My girlfriend claimed she couldn't notice the difference of a soundbar until a few months later it wasn't turned on for some reason anf I had the sound coming straight through the tv and without me saying commented on how crap the soundbar was sounding. So even thinking the more expensive equipment was running she noticed the difference straight away. I know that's anecdotal but I do think most people can tell by themselves given time.

      I'd guess it's because they can't include speakers on a panel that thin and they can't call it a television if it doesn't produce sound (if only to avoid complaints from dumb customers getting it home and wondering why they can't hear anything). The additional box is needed anyway to house the processing components and inputs, so hey, why not chuck some speakers in there too.

      I actually think it's a step in the right direction. I could easily hide that away in a cabinet or false wall and just have a beautiful display that sits flush to the wall. Would still have the ability to output from it to a decent home audio and other devices, bluray player, games systems etc would be still running through the amp before hitting the screen anyway.

        Don't get me wrong, I love the idea of moving the guts into a little box that I can hide. I just wish that instead of a whopping great soundbar, they'd focused on making the box small and convenient.

          100% agree with that. like I said a move in the right direction. A speaker less version would be awesome.

          Last edited 09/01/17 7:21 pm

    2.5cm is not thin.
    In the year 2020, Apple will introduce their TV at 2.5mm thin edge to edge and 300mm bulge towards the centre rear like their 27" iMac... and will call it iPaper Thin Apple TV.

    The world will rejoice.

      Meanwhile, every other manufacturer will have the same thing but three years earlier and the world had already rejoiced.

      It's 2.5mm, not 2.5cm.

        Don't be deceived my friend, they say 2.5mm, but really it's 2.5cm, like people thought Segways were 'hover boards'...

          Yeah, it isn't 2.5cm, that would be an inch thick. The first photo shows it's pretty thin, certainly less than half a centimetre.

            If it's not 2.5cm, then it's not 2.5mm either.

            If you stick your middle figure up, it's about that thick...

            What are they measuring, the glass or the actual total TV thickness (glass plus plastic casing)?

              I think you might be including the shadow in the first image. The lighting isn't great so it has a dark shadow that makes the screen look thicker than it is. See here where red is the outline of the screen and yellow is the shadow. It's definitely thinner than a finger.

          The OLED PANEL is 2.5mm. THE PANEL. The entire screen and frame is of course a little bigger, and the mounting brackets even more so, but the OLED front PANEL itself is 2.5mm. Not hard to understand.

            The panel's not 2.57mm, it 4.9mm, I've read in some article that I can't source from 'Sony'.

    aaaaaaannnnnnnndddddddddd snap (lifting it out of the box damit!)

    Is the sound bar wireless and what about the power cord? the only way i can see this working like they show it is to cut a hole in the wall behind the set so the power and sound bar cords can be run behind not to ruin the aesthetics.

      thats what you need to do with any wall mounted TV. How is this any different?

      Yeah of course. Would take about half an hour instead of the standard 15 mins to install but wouldnt be hard.

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