Consumer satisfaction research firm Canstar has released the results from its latest survey focusing on paid TV subscriptions, with the trends confirming all of our suspicions. Netflix is the viewer’s darling — no surpises there. And while Foxtel does get a solid thumbs up for new content, it lags behind in the other categories.
The year-old Australian Netflix service ($8.99 to $14.99 per month) scored five stars for overall satisfaction, value for money and ease of sign up. But Foxtel ($25 to $70 per month) still reigns supreme when it comes to both the range of content and the availability of new content.
Stan ($10 per month) has been established as a a firm contender, coming in second for overall satisfaction, value for money ease of sign-up and new release availability.
Presto ($9.99 to $14.99 per month) and Quickflix ($9.99 to $12.99 per month) round out the bottom scores in all categories, although there wasn’t much difference in it.
2,000 Australian adults were asked to compare TV subscription services in the survey, which Canstar says highlighted not only how viewers feel, but also “paint a picture of very high expectations” due to the standards even the crowd favourite Netflix was held to.
The survey found that 22 per cent of households subscribe to more than one paid TV service. Foxtel customers were shown as the least likely (at 17 per cent) to subscribe to more than one service. In contrast 42 per cent of Stan, 39 per cent of Quickflix, 29 per cent of Presto and 24 per cent of Netflix customers subscribe to more than one service.
“The majority of consumers are happy to pay for TV content, which raises a big question about the future of free to air television,” Canstar says. “However, if our customer ratings are an indicator, a lot of people clearly have high expectations and don’t feel that their TV demands are being met, despite the relative low cost of these services”.