On February 27 at 2:10am Google Maps published a tweet seen ’round the world — or at least in fanatic Android circles. The tweet included a purported leak that shows a build of Android missing a critical feature: the app drawer.
— Google Maps (@googlemaps) February 26, 2016
For the unfamiliar, the app drawer is a uniquely Android feature that keeps all the software tucked away from the home screen. It’s mostly seen as a useful tool to help keep Android phones organised. When watching the very, very beginning of the Maps’ small clip above, you’ll see that the familiar circle icon that brings up the app drawer is missing completely.
As you might imagine, a Twitter meltdown ensued:
Android N ditching the App Drawer would be idiotic. A great iOS differentiator is Android's ability to hide icons & have a clean homescreen.
— Gordon Kelly (@GordonKelly) February 29, 2016
Google killing the app drawer in Android N would improve simplicity, vindicate iPhone UI design but kill one of my fave differentiators.
— Ross Rubin (@rossrubin) March 2, 2016
"Maybe I can use a launcher without an app drawer after all"
<5 minutes later>
"OH GOOGLE NOW LAUNCHER HOW I'VE MISSED YOUR SWEET EMBRACE"
— David Ruddock (@RDR0b11) March 2, 2016
@googlemaps If the App drawer is gone where will the installed applications stack up?
— Srikar Reddy (@Ac_in_quest) February 28, 2016
And there are many, many, many more tweets where that came from.
Google has since said that the video was an inaccurate mockup, and that it doesn’t represent any future Android updates. But it does little to temper fears that it may soon be an endangered Android feature, because the app drawer’s been disappearing for a while now.
Phone makers, like LG, Samsung and Sony, have been toying with ways to eliminate the Android app drawer, effectively priming the hysteria pump for this unfortunate Google slip up.
On the LG G5, the app drawer is completely missing and a Samsung Galaxy Labs option also lets you delete the drawer if you want. I’ve even noticed smaller Android releases have also deleted the app drawer. Combine this slow disappearing act with the fact these same Android makers are inching perceptively closer to being more and more iPhone-like in material and design, and it’s understandable that some Android fans are sensing a hostile software takeover.
Here’s the thing: the apps drawer is one of the biggest differentiating factors between Android and Apple iOS. Where Apple has always designed its mobile OS to have every single app on the homescreen, Android has always taken a different approach. After all, you wouldn’t put every single app you download on a desktop screen, so why would you want to clutter up your smartphone in the same way?
The Android app drawer is a way to keep things like icon packs, launchers and other app debris out of sight. It fulfils Android’s ultimate promise of customisation, which is why the rumour of its demise is equally confounding.
Google, of course, could always just make it optional, following instep with LG and Sony. Similarly, woe-filled Android users could just install an app drawer-friendly launcher, of which there are several. But such an idea would ultimately concede that iOS was right from the very beginning, and I don’t know if you know this, but Android fans don’t like conceding that iOS does anything better.
For now, Google says that the App Drawer Freakout of 2016 is misplaced mayhem. Of course, they wouldn’t tell us one way or the other until they show off Android N at Google I/O in May. Either way, it’s becoming increasingly clear that the companies making Android phones think iOS might be onto something. We’ll see if Google feels the same way in a couple months.