Why Did Facebook Kill The 'Yay' Button?

Why Did Facebook Kill the 'Yay' Button?

We have no way of knowing why Facebook rejected the "Yay" button. But it's kind of funny because "Yay" is slang for cocaine! Realistically, however, the world probably won't be getting a "Yay" button because joy is confusing. In case you don't live and breathe Facebook news (which I sincerely hope you don't), Zuck and company have been trying for ages to figure out how to fix Facebook's famous but one-dimensional "Like" button. Its solution was to split that one positive reaction into seven different ones. Unfortunately, "Yay" got axed.

Bloomberg's lengthy report on the story behind the Facebook's new reaction emoji, which are set to arrive "in the next few weeks", goes through chief product officer Chris Cox's mental process. Cox quickly rejects the idea of the oft-requested "Dislike" button saying it would "sow too much negativity". So, what was a simple binary solution boomed into seven reactions with room for much more nuance. But that number has now dwindled to six.

How could something as outwardly harmless as "Yay" be "not universally understood"? I guess "Yay" could simply mean yes, like in "yay or nay". It's also kinda overkill when preceded by "Like", "Love", and "Haha". But, there's also that whole thing that "Yay" is slang for cocaine. Suddenly, that blush-filled emoji looks a little too tweaked out.

[Bloomberg]

Image: Facebook / Shutterstock


Comments

    I've always just liked the star rating like you get on Amazon.

      To avoid sowing too much negativity you can only rate from 3-5 stars.

    The cocaine link is really weak reasoning. Wow is also the abbreviation of an extremely popular MMO, Sad is also slang for 'suck a dick', does that mean they should be ditched too?

    I don't know why you can't use bloody emoji on the android app anymore, totally replaced with stickers. Really annoying.

      Might be worth looking at downloading a different keyboard like Swiftkey. That should solve the problem

    I took my fair share of cocaine in the 2000's with a wide range of people from different demographics and, not once did I hear it referred to as YAY. Is it an American slang term?

      It's mostly west coast American, might have spread since then.

        Makes sense. Australians and Kiwi's just call it Coke, i'm assuming they still do...

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