WhatsApp Is Axing Its $1 Subscription Fee To Become Entirely Free

WhatsApp Is Axing Its $US1 ($1) Subscription Fee to Become Entirely Free

Prepare to save a whole $1 every single year. WhatsApp has announced that it's dropping its annual subscription fee. Right now, WhatsApp is free for a year. After that, you're charged $US0.99 each year for using the service. But Re/code reports from a conference in Munich, Germany, that it's scrapping the fee. WhatsApp founder Jan Koum reportedly explained at the event that the charging system "really doesn't work that well".

WhatsApp apparently has no plans to introduce ads to recoup its lost dollar payments. Instead, it plans to find new ways to connect its users with businesses and organisations, which it will be able to make money from. So you could use the app to speak to your bank, order a taxi or find out about a flight delay, for example.

If that sounds at all familiar, it's because Facebook — which owns WhatsApp — is doing something very similar with its Messenger app.

WhatsApp will stop charging its subscription fees immediately.

[Re/code]

Image by Jan Persiel under Creative Commons licence


Comments

    In the two years ive used Whatsapp, it has never prompted nor force me to pay.

      Same. Merely updating to the latest version seemed to remove any need to pay. I don't know anyone that's ever paid.

    On multiple devices I've received messages after a year telling me I'm getting another year free. Never known anyone that paid. Yay for Whatsapp!

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