Usain Bolt Is The New Face Of Optus

He goes fast, Optus' network goes fast...get it? In an Australian first, Olympian Usain Bolt has struck a deal with a local brand. He is to appear in documentary-style Optus advertising across TV, digital and retail with the wider theme of "Relentless Improvement".

Ben White, Acting Managing Director of Products and Devices at Optus, said, "It’s no secret that Usain Bolt competes to win. His hard work, fierce determination and unwavering commitment are exuded every time he hits the track.

"He is relentless in his pursuit for excellence and it seems only fitting that we would engage with arguably one of the greatest and most renowned athletes in the world today."

Optus draws a comparison between Bolt and the telco, stating "Relentless Improvement" is not only a philosophy Bolt has embraced in rising to the top of his game, it is also "the same approach that Optus has employed in its network to bring an ever better experience to customers."


Comments

    Relentless improvement huh? So tell me this Optus. Why was my speed cut down to an unusable 0.3mbps for a year and a half an you not being able to fix it even after admitting the fault is at your end, but now that I finally got sick of your bull and switched to a lesser competitor using my same modem, same settings, same exchange, my speed is now 17mbps?
    You guys just have your finger on a button that says 'give speed to this person NOW whenever I feel like it'. Just calling it like I see it. Usain's speed is definitely at the camp I am with now and not with Optus overpriced piece of product

    I'm with Optus and have same problem. Who're you with now?

      TPG. They give you unlimited internet with phone rental for $59, and if you make that $69 you don't have to pay extra for national calls. Same plan I had with Optus for a number of years saw me paying $98 for the same product but with only 200GB download limit and all of a sudden really shitty speeds. Minute I switched my speeds returned to normal. I had to wait for the contract to end that's why it took me a year and a half to get rid of Optus. Being a customer for 7 years basically means nothing to them and had to pay whopping cancellation fee if I left early

    I am with Optus and they have been nothing but excellent.

    Optus has the worst customer service

Join the discussion!

Trending Stories Right Now